NEW YORK, Jan. 31, 2017 /PRNewswire/ -- Grey Group
announced today the appointment of Diego Medvedocky as Chief
Creative Officer of Grey Latin America. Medvedocky joined Grey
Argentina three years ago as Chief Creative Officer and, in 2014
was designated as Chairman of Grey Latin America Creative Council.
One of the most recognized and awarded creatives within the Latin
American region, Medvedocky has consistently contributed to raising
the bar of the region's creative product, and globally as a member
of Grey Global Creative Council. Most recently, he has been chosen
to be part of Grey's select P&G Global group.
Under Medvedocky's creative leadership, Grey Argentina doubled
the agency's revenue, as well as the number of clients and, has
been awarded as the Best Agency in Argentina in the Diente Awards for two years
in a row. Grey Argentina became
the most award-winning agency in the market at national and
international festivals in 2015 and 2016.
"Today, I believe Grey Latin America has the best talent in the
region. We're going to use this team, to grow the business putting
creativity at the heart of everything. That's what brings us value.
Based in Buenos Aires, I will have
the responsibility of raising the quality of our creative product,
even more, in all our 14 offices," Medvedocky explained.
Eduardo Maruri, President, and
CEO Grey Latin America declared, "Promoting Diego to this new
leading position, reflects our commitment to continuously improving
the quality of Grey Latin America creative product. Diego's
accomplishments have been notable, and we are quite confident that
he'll be an invaluable asset in reaching our network's overall
objectives."
Per Pedersen, Chairman of the
Global Grey Council stated, "Latin
America is the most vibrant and creatively focused region
within Grey, and we want to leverage this to grow our footprint. To
make this happen, it was natural to tap Diego to lead the creative
charge. He's an extraordinary creative leader with the chops to
make a huge difference."
About Grey
Grey is the advertising network of Grey Group, one of the
largest global communication companies and part of the WPP Group
(NASDAQ: WPPGY). Under the emblem of "Grey Famously Effective Since
1917", the agency provides services to a select portfolio of
multinational clients including Procter & Gamble,
GlaxoSmithKline, HSBC, Pfizer, Canon, Boehringer Ingelheim,
Vodafone, and Volvo. Grey was named "Global Agency of the year
2015" by Adweek and was ranked among the Top 3 global networks at
Cannes 2016, winning a total of 93
Cannes Lions. For more information, visit www.grey.com
About Grey Latin America
Grey is present in 13 countries in Latin America and has experienced immense
growth over the last three years. Grey Latin America offers comprehensive marketing
and communication services, focusing on creativity that's Famously
Effective and gets people talking. In 2014, Grey Latin America
obtained 27 Effies and 20 Effies in 2015. Grey Latin America earned 29 Cannes Lions in 2015
and 19 Cannes Lions and 39 shortlist in 2016. The network handles a
great variety of international brands such as Pantene, Gillette,
Febreze, Sensodyne, HSBC, Heineken, Sony PlayStation, Grupo Falabella and TIGO, among others. For more
information, visit www.grey.com/latam
Contact: Owen
Dougherty
212-546-2551
odougherty@grey.com
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SOURCE Grey