NEW YORK, May 1, 2017 /PRNewswire/ -- Burson-Marsteller, a
leading strategic communications and global public relations firm,
today announced that Patricia S.
Caballero (Patty) has joined the firm as Managing Director,
U.S. Business Development. She will manage the U.S. region's new
business and marketing strategy to ensure new business growth
across all practices, including Consumer and Brand Marketing,
Corporate and Financial, Digital, Healthcare, Public Affairs
& Crisis and Technology.
"I am thrilled to welcome Patty back to Burson-Marsteller; she
brings with her a great track record of new business and marketing
success on both the agency and client sides," said
Burson-Marsteller U.S. CEO Mike
Fernandez, to whom Caballero will report. "In this role,
Patty will serve as a trusted resource for the firm's U.S.
leadership team, focusing on growing both new and organic business
and facilitating deeper integration across practices in the
region."
With more than 25 years of experience as a communications and
marketing executive, Caballero has expertise in developing and
implementing strategies that promote engagement, awareness and
action. She has held senior positions in corporate and agency
environments, working with Fortune 500 companies, government
entities and strategic partners. Most recently, she was Senior Vice
President, Corporate Communications, greyhealth group (ghg), where
she led the corporate communications practice and was responsible
for growing client business. Before joining ghg, she worked at
Cigna from 2001-2011 where she held two different roles - as
Director of Marketing (2006-2011), overseeing message development
and promotional strategy,and as Director of Public Relations
(2001-2006), where her responsibilities included the development
and execution of regional public relations strategies across the
country
Earlier in her career, Caballero worked at Burson-Marsteller
from 1993 to 2001 in a variety of capacities in the Public Affairs
& Crisis and Corporate and Financial practices.
"I am excited to return to Burson-Marsteller to help build the
business of a brand I know and love," said Caballero. "In today's
ever-changing world, companies need agency partners who can build
and share memorable narratives across a broad range of channels to
reach a diverse group of stakeholders. This requires teams that can
provide world-class strategic counsel, bring forward creative,
game-changing ideas and deliver flawless execution on plan. That is
at the heart of what Burson does, and I look forward to bringing
that know-how to a broad range of new clients."
Caballero earned her B.A. in communications from American University and her MBA from the
American University Kogod School of
Business Administration.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
public relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 77 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leader in communications services. For
more information, please visit www.burson-marsteller.com
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SOURCE Burson-Marsteller