WPP Cuts the Ribbon on Its Latest Campus in New York
11 Giugno 2018 - 4:00PM
Business Wire
Executives from WPP (NYSE:WPP), the world leader in
communications services, joined elected officials at 3 World Trade
Center to cut the ribbon marking the opening of its latest major
office co-location. The Group will begin moving the first of 4,000
of its New York-based people from GroupM and Kantar to the new
building next month.
WPP is leasing 700,000 square feet on 13 floors of 3 World Trade
Center and is the anchor tenant. The campus will house just over
35% of WPP’s over 10,000 people working in the New York
metropolitan area.
Having debuted its co-location strategy in Chicago in 2005,
today WPP has North American campuses in New York City at 3
Columbus Circle, the Chocolate Factory on the West Side, 200 Fifth
Avenue and 466 Lexington Avenue, as well as Dearborn, MI, and
Toronto. In Europe, the Group has campuses or lease commitments in
Amsterdam, Hamburg, Lisbon, London, Madrid and Milan. In Latin
America, WPP has co-locations in Bogotá, Mexico City and São Paulo,
while in the Asia Pacific region it has Kuala Lumpur, Melbourne,
Shanghai, Singapore and Sydney.
“WPP’s campuses are a very effective way to foster collaboration
so that clients have simpler access to the best of our talent,”
said Mark Read, Chief Operating Officer of WPP. “By making it
easier for our people to work together, we make it easier to give
clients what they want: agile, integrated solutions, world-class
creativity and technology and the great work that results.”
“We’re proud to be the anchor tenant of 3 World Trade Center,”
said Kelly Clark, Global CEO of GroupM. “Lower Manhattan is quickly
becoming a world capital for advertising, media, technology and
information. We’re excited about our inspiring new space and
everything this neighborhood has to offer.”
“Physical environments are so important to our performance and
culture. It’s such a privilege to be able to design this
environment from scratch, with energy, collaboration and client
impact at its heart,” said Eric Salama, CEO of Kantar.
Comprising Essence, MediaCom, Mindshare, Wavemaker and Xaxis,
GroupM is the one of the world’s leading media investment groups,
responsible for more than $100 billion in annual investment on
behalf of many of the world’s largest advertisers, according to
RECMA. GroupM agencies offer marketers the best expertise about
media partners and platforms worldwide in support of effective and
efficient consumer engagement through media. GroupM signed as the
first tenant in 3 World Trade Center, paving the way for its
construction and the continued revitalization of Downtown New York.
GroupM companies begin moving people to the new offices in
July.
Kantar is one of the world’s leading data, insight and
consultancy companies. Working together across the whole spectrum
of research and consulting disciplines, its specialist brands
provide inspirational insights and business strategies for more
than half of the Fortune Top 500 companies. Kantar employees from
Kantar Consulting, Kantar Health, Kantar Media, Kantar Millward
Brown, Kantar TNS, Kantar Worldpanel and Lightspeed will join their
GroupM siblings, along with The Data Alliance, at 3 World Trade
Center starting in September.
About WPP
WPP is the world leader in communications services. The Group
provides a comprehensive range of services including digital,
ecommerce & shopper marketing; advertising & media
investment management; data investment management; public relations
& public affairs; brand consulting; health & wellness
communications; and specialist communications.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180611005650/en/
WPPKevin McCormack, +1 212-632-2239
Grafico Azioni WPP (NYSE:WPP)
Storico
Da Ago 2024 a Set 2024
Grafico Azioni WPP (NYSE:WPP)
Storico
Da Set 2023 a Set 2024