Office Depot, Inc. Expands Marketing Agency of Record Duties with WPP
17 Ottobre 2018 - 3:09PM
Business Wire
BCW Group Joins Y&R-led Office Depot
Partnership
Office Depot, Inc. (NASDAQ: ODP) and WPP (NYSE: WPP) with
Y&R announced today that Office Depot has expanded the
Y&R-led Office Depot Partnership to include BCW Group as the
brand’s public relations agency of record. BCW Group selected
best-in-class talent from its roster of brands to form the Office
Depot team.
This announcement follows Office Depot’s March 2018 announcement
of WPP’s (NYSE: WPP) Y&R-led Office Depot Partnership,
featuring VML, Landor and MediaCom, as the brand’s new marketing
partner. The Y&R Office Depot partnership brings together
best-in-class marketing and communications expertise from across
the WPP network, including brand platform development, creative
campaign work, brand identity, e-commerce solutions, digital
activation and media buying. BCW Group will now lead public
relations.
“BCW Group was the perfect choice to join the Partnership
because of its talented agency teams, thought leadership, insights,
understanding of our business and track record of effective
campaigns,” said Jerri DeVard, Chief Marketing and Customer Officer
for Office Depot, Inc. “They are expert in developing compelling
stories communicated across channels that engage audiences and
drive them to action. We are excited to partner with BCW Group to
write the next chapter of our transformation story.”
As part of the Partnership, BCW Group will help Office Depot
communicate its transformation story through an integrated
communications platform that builds its corporate reputation,
positioning and thought leadership in the business services
category.
“We are delighted to partner with Office Depot at this critical
moment in its history as the company reimagines its business,” said
Chris Foster, President, North America, BCW. “The BCW Group team of
integrated communications experts, which includes talent from BCW
Group companies, will use a creative, cross-discipline,
channel-agnostic approach to bring the Office Depot story to life.
We look forward to helping Office Depot make a powerful impact on
the marketplace.”
About Office Depot, Inc.
Office Depot, Inc. (NASDAQ: ODP) is a leading provider of
business services and supplies, products and technology solutions
through its fully integrated omni-channel platform of approximately
1,400 stores, online presence, and dedicated sales professionals
and technicians to small, medium and enterprise businesses. Through
its banner brands Office Depot®, OfficeMax®, CompuCom® and
Grand&Toy®, the company offers its customers the tools and
resources they need to focus on their passion of starting, growing
and running their business. For more information,
visit officedepot.com, download the Office Depot app on
your iPhone or Android and follow @officedepot
on Facebook, Twitter and Instagram.
Office Depot is a trademark of The Office Club, Inc. OfficeMax
is a trademark of OMX, Inc. CompuCom is a trademark of CompuCom
Systems, Inc. Grand&Toy is a trademark of Grand & Toy, LLC
in Canada. ©2018 Office Depot, Inc. All rights reserved. Any
other product or company names mentioned herein are the trademarks
of their respective owners.
About BCW Group
BCW Group offers expertise in digital and integrated
communications, public affairs, corporate and crisis management,
research, stakeholder relations, grassroots campaigns, media
partnerships and creative services across a wide range of
industries. Located throughout the world, BCW Group companies
include AxiCom, Benenson Strategy Group, BCW, Direct Impact, GCI
Health, HZ, Palisades Media Ventures, PSB Research, Prime Policy
Group and Y&R PR. BCW Group is a subsidiary of WPP, the world’s
largest communications services group.
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version on businesswire.com: https://www.businesswire.com/news/home/20181017005509/en/
Office DepotDanny Jovic,
561-438-1594danny.jovic@officedepot.comorBCWCatherine Sullivan,
212-798-9501catherine.sullivan@bm.com
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