Cohn & Wolfe Wins Global Agency of the Year at the SABRE Awards
25 Ottobre 2018 - 7:22PM
Business Wire
Two Campaigns Ranked Among 40 Best in the
World
Cohn & Wolfe was named Global Agency of the Year at The
Holmes Report’s 2018 Global SABRE Awards ceremony held last night
in Washington, D.C. The global communications agency – which merged
with Burson-Marsteller in early 2018 to form BCW (Burson Cohn &
Wolfe) – was honored for its continued double-digit growth and
transformation into an integrated communications agency.
In recognizing Cohn & Wolfe, The Holmes Report said:
The growth record is impressive, obviously,
but the path Cohn & Wolfe followed to get there is the real
story. A decade ago, the firm was a strong player in consumer and
healthcare, offering a blend of traditional media expertise and
growing digital capabilities. In recent years, it has added an
array of in-depth social know-how and the ability to integrate
paid, earned, shared and owned channels. Last year saw a
strengthening of the influencer marketing approach (“Trufluence”)
and expanded AI and VR capabilities. As a result, Cohn & Wolfe
can now legitimately claim to be an integrated firm, offering its
clients the ability to deliver the complete brand experience, using
social and experiential and more—supported by robust data—to
deliver channel-neutral ideas and immersive content.
Cohn & Wolfe also won Agency of the Year recognition from
The Holmes Report during the year for North America, UK, EMEA
Healthcare and Asia-Pacific Midsize.
“It is an enormous honor for Cohn & Wolfe to be named
Global Agency of the Year in its final year of operations,” said
Donna Imperato, Cohn & Wolfe’s former CEO and Global CEO of
BCW. “I am especially proud that The Holmes Report recognized Cohn
& Wolfe for its successful journey to become a top integrated
communications agency. I share this award with all of our
colleagues at BCW, which is continuing this journey of being the
best full-service integrated communications agency in the
world.”
The Global SABRE Awards also recognize the top 40 campaigns in
the world from the previous year. The agency’s “Check Your Balls”
campaign with UNG Cancer was ranked 12th and “Women in the Driving
Seat” with Ford Middle East & Africa ranked 38th.
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE: WPP),
the world leader in communications services. For more information,
visit www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181025005826/en/
Media Contact:Catherine Sullivan,
212-798-9501Catherine.Sullivan@bcw-global.com
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