Newell Brands Appoints WPP as Its Communications Partner Globally
18 Dicembre 2018 - 2:00PM
Business Wire
Newell Brands, a premier consumer goods company, has selected
WPP (NYSE:WPP) as its communications partner for its portfolio of
brands globally following a review of some of its agency
relationships.
In January, WPP will launch Team Newell to accelerate Newell
Brands’ growth globally, whilst also helping the client to leverage
its scale and bring a new focus to developing integrated
communications across a broad range of channels. Team Newell is an
expansion of the relationship between the client and WPP that began
in 2016 when J. Walter Thompson was hired as the client’s lead
agency.
Geometry, Mindshare and Eicoff will add their respective
expertise in shopper marketing, media investment management and
direct response television to Team Newell. Additionally, the former
Wunderman (now Wunderman Thompson) has been engaged on the client’s
digital marketing work, and VMLY&R on social media. Those
agencies join existing Newell agencies, BCW, Superunion and
Wunderman Thompson as Team Newell. The team, which will be based in
New York, will continue to be led by Eva Ruzicka.
Mark Read, WPP CEO, said: “We are delighted to have expanded our
relationship with such a valued client, and to support Newell with
our simple, integrated offer that harnesses the full power of WPP
for clients."
About Newell Brands
Newell Brands is a leading global consumer goods company with a
strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®,
Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®,
NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee
Candle®. For hundreds of millions of consumers, Newell Brands makes
life better every day, where they live, learn, work and play.
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181218005180/en/
Kevin McCormack, WPP, +1 212 632 2239kevin.mccormack@wpp.com
Laura Springer, Team Newell, +1 212 798
9844laura.springer@bcw-global.com
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