WPP Opens New Campus in Amsterdam
02 Aprile 2019 - 1:15PM
Business Wire
The renovated Amsteldok building brings
together 15 WPP agencies into a single location
WPP (NYSE:WPP) today marked the opening of its new Amsterdam
campus as it continued the roll-out of its global co-location
strategy.
Each WPP campus is designed to provide world-class spaces that
bring together its people and agencies into one location,
encouraging greater collaboration and giving clients easier access
to all of WPP’s talent and expertise.
Refurbished by WPP’s architectural and design consultancy BDG,
the previously derelict Rivierstaete building has been transformed
into a 19,000m2 modern working environment that will act as both an
innovative workplace and community space for its 1,500 people in
the city. VBAT, an international WPP design studio based in
Amsterdam, worked with the agencies housed in Amsteldok to name the
campus and develop the co-location’s new branding.
Amsteldok, which was Europe’s largest office building when it
was completed in 1973 by renowned architect Huig Aart Maaskant,
will be home to 15 WPP agency brands that previously operated from
11 different locations. Located on the river Amstel, the striking,
box-stacked structure will be a new centre of creativity in the
heart of Amsterdam, boasting impressive new and renovated roof
terraces, restaurants, a rooftop bar, a business lounge and an
event space.
At the official opening, Mark Read, CEO of WPP, said: “I’m
delighted to open WPP’s Amsterdam campus, which demonstrates our
continued investment in our people and commitment to the Dutch
market, which is one of the most dynamic and forward-looking in the
world. WPP campuses help us deliver a simpler, more integrated
offer to clients by bringing great agency brands together under one
roof and providing easier access to our collective talent. Giving
our people modern, world-class working environments allows them to
do their best creative work, it encourages closer collaboration and
it’s an important part of building an open and optimistic culture
at WPP.”
To coincide with the opening of Amsteldok, today Hogarth (WPP’s
global creative production network that combines technological
skills and creative craftmanship) announced the creation of Hogarth
Netherlands. As part of its renewed offer to clients in the region,
and operating from Amsteldok, it will deliver end-to-end solutions
using the very latest innovations in content production.
Eric Kramer, WPP Netherlands Country Manager, said: “I’m
incredibly proud of the regeneration of Amsteldok into both a
fantastic new home for our people and a new creative and social hub
for the city. We have an innovative and collaborative culture in
Amsterdam, and WPP’s market offering, further bolstered by the
creation of Hogarth Netherlands, is stronger than ever as we bring
our brands together.”
Redeveloping existing structures instead of constructing new
buildings avoids the emission of thousands of tonnes of embodied
carbon – equivalent to over 30% of the building’s lifetime carbon
emissions. The new WPP campus has been developed with
sustainability at its heart and is aiming for a BREEAM (the world’s
leading authority in this area) rating of Very Good or higher.
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190402005540/en/
Niken Wresniwiro, WPP+44 (0)20 7282 4600 / +44 (0)7876 005
489niken.wresniwiro@wpp.com
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