WPP acquires ecommerce consultancy Newcraft
01 Settembre 2022 - 2:30PM
Business Wire
WPP (NYSE: WPP) today announces that it is acquiring Newcraft, a
leading, data-first European ecommerce consultancy based in the
Netherlands.
Newcraft unlocks business opportunities for its global clients
including Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s by
combining transformation strategy with operational commerce
expertise to deliver growth and tangible business results. Founded
in 2007, Newcraft supports organisations in realising change,
reaching growth targets and mastering digital capabilities.
The 155-strong business will join the Wunderman Thompson global
network, complementing its well-established commerce and marketing
services teams in Northern Europe.
The acquisition will further strengthen WPP’s digital commerce
capabilities and reflects the company’s ongoing investment into its
commerce offer for clients as consumer needs continue to change. It
is aligned with WPP's accelerated growth strategy, building on
existing capabilities in the areas of commerce and technology. WPP
is ranked as a Leader in Forrester's global Commerce Services Wave,
and already manages more than $40bn of direct and $20bn of
marketplace GMV for clients and employs 13,500 commerce specialists
across its agencies.
Mark Read, CEO of WPP, said: “With consumer behaviours
and use of new ecommerce channels continuing to change at a rapid
pace, brands need innovative solutions to reach customers and new
audiences. As we continue to invest in growth areas, Newcraft’s
extensive experience of transforming the digital offering of some
of Europe’s leading companies will further strengthen our global
commerce proposition and drive results for clients.”
Neil Stewart, CEO of Wunderman Thompson Commerce &
Technology, said: “Newcraft brings a unique mix of commerce
expertise in strategy and operations and fuses it with
industry-specific capability across retail, FMCG, wholesale and
mobility. Combined with our leading commerce technology and
customer experience in the Netherlands, I’m excited about how
Newcraft will help us accelerate our end-to-end commerce services
for clients in the region and across the world.”
Martijn Haanappel, Director and Founder of Newcraft,
said: “We are very excited to start this new chapter. When we
look back at the past 15 years, we’re extremely proud of the strong
company we’ve created: we’ve built very talented teams; a dynamic
and open culture; and an impressive track record with our clients.
By joining WPP and the Wunderman Thompson network we have found the
perfect match to start the next phase of our growth ambition.
Combining our digital acceleration capabilities with Wunderman
Thompson’s market-leading commerce expertise will undoubtedly lead
to amazing opportunities for both our people and clients.”
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About Wunderman Thompson Commerce
At Wunderman Thompson Commerce we inspire people to
transact.
Part creative agency, part consultancy and part technology
company, we are unique in our ability to connect world-class
strategic thinking and creative insight with deep executional
capability across technology and operations to deliver winning
commerce solutions across all major digital routes to market
worldwide: marketplaces, online retailers, D2C, B2B and social
commerce.
We are a diverse team of 2000+ commerce experts across more than
25 offices worldwide, who believe that growth through commerce
begins with connected customer experiences that amplify the brand
and drive business outcomes. We excel at orchestrating commerce
touchpoints through intelligent deployment and integration of world
class technology from strategic partners like Adobe, Bloomreach,
SAP, Salesforce, Sitecore, HCL, Shopify, BigCommerce & commerce
tools, as well as driving sales from marketplaces (Amazon, Tmall
and beyond) and retailers.
Our clients include Bosch, DFS, Johnson & Johnson, MAC,
Nestlé, Sainsbury’s, Selfridges, Shell, Specialized, Tempur and
Tiffany & Co.
Wunderman Thompson Commerce is a WPP agency, recognised as a
Leader in The Forrester Wave™: Commerce Services, Q1 2021. More
details on the achievement can be found here.
For more information on Wunderman Thompson Commerce, please
visit us at www.wundermanthompsoncommerce.com and follow us on
Twitter, Facebook, LinkedIn, and Instagram.
About Newcraft
Newcraft is a data-first digital acceleration consultancy
specialising in commerce. Combining transformation strategy at
C–level with digital acceleration capabilities at operating level
to deliver tangible business results to blue-chip clients. We
combine broad industry knowledge with our intense digital expertise
to deliver added value to our clients and to create an inspiring
environment for our strategy, commerce, data and crm teams.
For more information, visit www.newcraftgroup.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220831005741/en/
Niken Wresniwiro, WPP +44 (0)7876 005489
niken.wresniwiro@wpp.com
Grafico Azioni WPP (NYSE:WPP)
Storico
Da Ago 2024 a Set 2024
Grafico Azioni WPP (NYSE:WPP)
Storico
Da Set 2023 a Set 2024