WPP Acquires Leading Communications Agency JeffreyGroup
21 Settembre 2022 - 3:15PM
Business Wire
JeffreyGroup will join WPP’s Hill+Knowlton
Strategies, creating the largest global communications agency
presence in Latin America
WPP (NYSE: WPP) today announces the acquisition of JeffreyGroup,
one of the most respected independent corporate communications,
public affairs, and marketing consulting firms in Latin
America.
JeffreyGroup will join the Hill+Knowlton Strategies
international network and will create the largest global
communications agency presence in Latin America, doubling
Hill+Knowlton Strategies’ footprint in the region. Headquartered in
Miami, with 330 people across offices in Mexico City, Brasilia, Rio
de Janeiro, São Paulo and Buenos Aires, JeffreyGroup has been a
powerhouse in Latin America for nearly three decades.
The agency specialises in developing innovative, award-winning
brand and corporate communications programmes and public affairs
strategies for clients across a broad range of industries,
including Amazon, American Airlines, AstraZeneca, Bacardí, Bayer,
BlackRock, Johnson & Johnson, Marriott International,
Salesforce, TikTok, and Walt Disney World Resorts. JeffreyGroup
also recently earned more nominations than any other agency in
PRovoke Media’s upcoming 2022 Latin America SABRE Awards.
AnnaMaria DeSalva, Global Chairman and CEO of Hill+Knowlton
Strategies, said: “I’ve admired JeffreyGroup since my early
days as one of its clients, and I’m delighted to welcome it and its
employees into the Hill+Knowlton and WPP families. Latin America is
one of the most dynamic communication markets today, offering a
growing scope of talent and innovation. Our combination with
JeffreyGroup creates step change opportunities and I’m excited
about what we’ll be able to achieve together.”
Jeffrey Sharlach, Founder and Chairman of JeffreyGroup,
said: “The success of JeffreyGroup over the past 30 years in
Latin America has been due in large part to our ability to evolve
and adapt in a dynamic region of the world with diverse conditions,
customs, and cultures. Joining forces with WPP and Hill+Knowlton is
an exciting step forward in this evolution and opens up a world of
resources for our clients and opportunities for our hundreds of
employees.”
Mark Read, CEO of WPP, said: “WPP’s public relations and
communications services have never been more in-demand. Our clients
want agile partners who can help them navigate today’s complex
world and create the right spaces to tell their stories. Latin
America continues to be an important growth market for our clients,
and JeffreyGroup will strengthen our established presence in the
region and bring deep-rooted experience of delivering tailored
communications strategies that resonate with audiences.”
JeffreyGroup becomes the latest in a series of acquisitions –
including Newcraft, Corebiz, Bower House Digital and Village
Marketing – that form part of WPP’s accelerated growth strategy and
focused M&A approach that further strengthens the company's
core creative capabilities in marketing, communications and design,
and builds on existing capabilities in experience, commerce and
technology.
About WPP WPP is the creative transformation company. We
use the power of creativity to build better futures for our people,
planet, clients and communities. For more information, visit
www.wpp.com.
About Hill+Knowlton Strategies Hill+Knowlton Strategies,
Inc. is an international communications consultancy, providing
services to local, multinational, and global clients. H+K operates
more than 70 offices in nearly 40 countries worldwide, as well as
an extensive associate network, delivering award-winning campaigns
to clients across all sectors and disciplines and with a focus on
continued innovation for the industry. Headquartered in New York,
the firm is part of WPP, one of the world’s largest communications
services groups.
For more information about H+K, click here, follow us on Twitter
here, like us on Facebook here, and follow us on LinkedIn here.
About JeffreyGroup JeffreyGroup is the leading
independent corporate communications, public affairs and marketing
consulting firm in Latin America, with a successful 29-year track
record advising multinational companies and global brands across a
broad range of industry sectors. Headquartered in Miami and with
more than 330 employees, JeffreyGroup has offices in Mexico City,
Brasília, Rio de Janeiro, São Paulo, and Buenos Aires, supported by
a network of local agency partners providing capabilities across
the entire region. JeffreyGroup is proud to serve some of the
world’s largest companies and best-known brands, including Amazon,
American Airlines, AstraZeneca, Bacardí, Bayer, BlackRock, Johnson
& Johnson, Marriott International, Salesforce, TikTok, and Walt
Disney World Resorts, among others. www.jeffreygroup.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220920006148/en/
Further information Louise Lacourarie, WPP +44 (0)20 7282 4600 /
+44 7741 360931 louise.lacourarie@wpp.com
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