Building upon its partnership with
University of Michigan football
players, the leading boot brand has expanded its roster to include
skilled trades professionals
ROCKFORD, Mich., Sept. 5,
2024 /PRNewswire/ -- Wolverine®, the
141-year-old boot and clothing company, has renewed its NIL
relationship with University of
Michigan football players, while expanding its 2024 talent
roster to include trades professionals across industries and career
stages. Relating the blue-collar philosophy of the reigning
National Championship college football program to the work ethic
practiced by those in hands-on, skilled trades professions, the
campaign aims to reinforce that blue collar isn't a line of work,
but rather, it's a mindset, and one to be lauded.
"The trades workers that keep our country moving day after day
deserve to be in the spotlight as much as the collegiate athletes
we cheer on every weekend," said Scott
Schoessel, Wolverine Boots' Chief Marketing Officer. "As a
society, we celebrate the grit and toughness of college football
stars getting the job done on the grid iron, but we often overlook
those practicing that same work ethic and grind in their
professions. Our goal is to show that being blue collar is badass,
no matter your trade."
Michigan football athletes featured
in Wolverine's "Blue-Collar Crew" include Donovan Edwards, Mason
Graham, Max Bredeson,
Colston Loveland, Will Johnson, Alex
Orji, Benjamin Hall, and
Blake Frazier, all chosen for
blue-collar qualities they exhibit as athletes and competitors. In
addition to the eight football athletes, Wolverine has signed
traveling welder Saray Hernandez,
foreman electrician Stephen
Madrosen, woodworker Leah
Houghtaling, and water tower welder Miggie Milan. Rounding out the roster are three
Michigan high school students pursuing
education in the trades: Duncan Ruby
of Clarkston, Grace Colone of
Brighton, and Carter Worm of
Ahmeek.
The introduction of Wolverine's Blue-Collar Crew comes alongside
the launch of a new collection of game day-ready boots and apparel.
Deemed the "Maize and Blue-Collar Collection," the limited-edition
University of Michigan branded gear
benefits hardworking student-athletes, as a portion of sales will
benefit Champions Circle®, the University of
Michigan's leading NIL collective. The collection
includes:
- Wolverine x University of Michigan
Overman Hooded Canvas Shirt-Jac
- Wolverine x University of Michigan
Bucksaw Hooded Flannel Shirt-Jac
- Wolverine x University of Michigan
Floorhand Moc Toe Work Boot
- Wolverine x University of Michigan
Team #144 Commemorative 1000 Mile Boot
To learn more about Wolverine's Blue-Collar Crew and shop the
limited-edition collection of University of
Michigan boots and apparel, visit
Wolverine.com/bluecollar.
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a
division of Wolverine World Wide, Inc. (NYSE: WWW)
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SOURCE Wolverine