Zepp Health's Amazfit & HYROX Announce
Partnership Reaching Over 300,000
Participants Per Season
Across EU and US regions
MILPITAS, Calif. ,
Aug. 29,
2024 /PRNewswire/ -- HYROX, the World Series of
Fitness Racing, a Time 100 Most Influential Companies in the World
2024 Winner has today announced its partnership with Zepp Health
Corporation ("Zepp Health") (NYSE: ZEPP), a global leader in smart
wearables and health technology, through its smart wearable brand,
Amazfit.
This two-year partnership will see Amazfit serve as the Official
Wearable and Timekeeping partner of HYROX, aiming to aid athletes'
training regime, and unlock further potential by providing a
sophisticated, yet user- friendly, solution for 24/7 health and
fitness monitoring.
Amazfit will physically activate its partnership rights at HYROX
events throughout the season until 2026 with live experiences and
dedicated consumer shops. It also aims to support key athletes
providing them with Amazfit Cheetah Pro, Falcon, T-Rex Ultra,
Balance and Active smartwatches and the Amazfit Helio Ring,
catering to the diverse fitness levels of HYROX participants.
Additionally, Amazfit will soon announce software updates to its
smartwatches that will include a HYROX race mode and integration
into HYROX365, empowering HYROX Training Clubs and Coaches with
smart digital solutions.
As part of Zepp Health, Amazfit stands at the forefront of smart
wearable technology. Known for its innovative design and advanced
functionality, Amazfit smartwatches have garnered acclaim,
including prestigious awards such as the iF Design Award and the
Red Dot Design Award. Now, partnering with HYROX, Amazfit is poised
to elevate the fitness racing experience through the following key
features and benefits:
- Integrated Ecosystem for Optimal Performance: The
synergy between the Helio Ring and Amazfit smartwatches, including
Amazfit Cheetah Pro, Falcon, Balance, Active, and T-Rex Ultra,
maximises performance. Data from both devices is seamlessly
integrated within the Zepp App, offering athletes a holistic view
of their health metrics during intense workouts and recovery
periods.
- Data-Driven Insights for HYROX Excellence: With
comprehensive data insights, showcasing athletes' recovery
strategies, identifying common training pitfalls, and revealing the
practices and metrics of elite performers, Amazfit provides
invaluable insights to all HYROX competitors.
- Tailored Training with Zepp
Coach: AI-powered Zepp
Coach offers sport-specific movements, personalised training
plans, and targeted recommendations. This customization enhances
the appeal and utility of Amazfit devices, making them
indispensable tools for HYROX athletes aiming to optimise their
performance and achieve their goals.
Commenting on the partnership, Wayne
Huang, CEO of Zepp Health expressed his excitement
about the partnership, stating, "I am delighted to announce our
partnership with HYROX, aligning two forces dedicated to pushing
the boundaries of athletic achievement and unlocking human
potential. Through our smartwatches and fitness wearables, we aim
to empower athletes to reach their peak performance and transform
their everyday lives."
Moritz Furste, HYROX
Co-founder and CMO, adds, "The sport of HYROX is evolving
rapidly,
and the future of fitness racing is now intertwined with
cutting-edge smartwear technology like Amazfit. The upcoming
development of a HYROX race mode and integration within HYROX 365
will be a great aid for HYROX athletes and Training Clubs going
forward. We are always committed to giving our athletes the best
chance at success, and we're pleased to be doing this alongside
Amazfit ."
For more information visit www.amazfit.com | www.hyrox.com
PR Contact:
HYROX: hyrox@fittestpr.com
Amazfit: napr@zepp.com
-ENDS-
About HYROX:
HYROX is the Global Sport of Fitness Racing, inspiring people
worldwide to engage in the healthiest form of training and
competition on earth. HYROX connects the world's training
communities with a sport, a training methodology and a lifestyle
that is accessible to all and conveys the transformative benefits
of training and competition to a globally connected audience.
About Zepp Health:
Zepp Health (NYSE: ZEPP), a global smart wearable and health
technology leader, empowers users to live their healthiest
lives by optimizing their health, fitness, and wellness
journeys through its leading consumer brands, Amazfit,
Zepp Clarity, and Zepp Aura. Powered
by its proprietary Zepp Digital Health Management Platform,
which includes the Zepp OS, AI chips, biometric sensors, and data
algorithms, it delivers cloud-based 24/7 actionable insights
and guidance to help users attain their wellness goals. With
outstanding craftsmanship, Amazfit smartwatches have won many
design awards, including the iF Design Award and the Red Dot Design
Award. Launched in 2015, Amazfit is today embraced by millions of
users. To date, Zepp Health has shipped over 200 million units and
its products are available in 90+ countries. Founded in 2013,
Zepp Health has 1000+ employees and offices. Learn more at
www.amazfit.com and www.zepp.com
View original
content:https://www.prnewswire.com/news-releases/amazfit-named-official-wearable-partner--timekeeper-of-hyrox-302233711.html
SOURCE Amazfit