This Friday, Scene+ Members Treated to a Free Bag
of Popcorn in Theatres and with All Food Delivery Orders
Through SkipTheDishes and Uber Eats
Cineplex Guests Enjoyed 15 Per Cent More Popcorn
in 2023 than the Year Prior, with Locations Popping an
Astounding 34 Billion Kernels
TORONTO, Jan. 17,
2024 /CNW/ - (TSX: CGX) – Popcorn is taking centre
stage across Cineplex theatres this Friday,
January 19 for National Popcorn Day. With a whopping
34 billion kernels popped in 2023, Cineplex is celebrating the
holiday by giving away a FREE bag of its famous popcorn to
movie-lovers and spotlighting all the delicious ways this iconic
snack enhances the cinematic experience – whether it's date night,
flying solo, or spending time with family or friends.
"We know popcorn is the real star when it comes to making
memories at the movies," said Sara
Moore, Executive Vice President and Chief Marketing Officer,
Cineplex. "Every National Popcorn Day, it's become our tradition to
put the spotlight on our fresh and delicious buttery popcorn and
show that with endless flavour combinations, popcorn creates
shareable moments of delight at Cineplex no matter who you're with
or what you're watching."
Scene+ members who purchase a ticket to enjoy a movie in-theatre
on January 19 can visit concessions
and scan their membership card to receive a free small bag of
Cineplex's famous popcorn. Guests can customize their popcorn by
buying add-ons to enjoy it with butter, shaken with seasoning, or
mixed with sweet treats. No matter how they choose to indulge,
popcorn sparks joy, nostalgia, and pure delight.
For guests who can't make it to the theatre, Cineplex is
offering a bonus bag of popcorn for all SkipTheDishes and Uber Eats
food orders on National Popcorn Day, delivered right to their door.
To claim a free popcorn, they simply download or open the
SkipTheDishes or Uber Eats app, search 'Cineplex' and order their
favourite Cineplex snacks. A small bag of popcorn will
automatically be added to their order. Learn more about this
exclusive offer here.
As the country's top movie destination, Cineplex is excited to
help movie-lovers continue to make memories at the theatre and give
popcorn the starring role it deserves on this delicious day.
Cineplex popped 34 billion kernels in 2023 to satisfy Canadians'
insatiable demand for our iconic movie snack, a 15 per cent
increase over the year prior. While butter took the lead as the
most popular add-on choice of Cineplex guests in 2023 with over 6.5
million popcorns being topped with real butter, movie-lovers also
indulged in seasoning flavours. Top choices included Dill Pickle,
White Cheddar and Ketchup.
However you celebrate and indulge in popcorn on January 19, Cineplex invites Canadians to share
their popcorn love on social media using #NationalPopcornDay, as
well as on Cineplex's social channels on Facebook (@Cineplex), X
formerly known as Twitter (@CineplexMovies) and Instagram
(@CineplexMovies).
About Cineplex
Cineplex (TSX: CGX) is a top-tier Canadian brand that operates
in the Film Entertainment and Content, Amusement and Leisure, and
Media sectors. Cineplex offers a unique escape from the everyday to
millions of guests through its circuit of over 170 movie theatres
and location-based entertainment venues. In addition to being
Canada's largest and most
innovative film exhibitor, the company operates Canada's favourite destination for 'Eats
& Entertainment' (The Rec Room), complexes specially designed
for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media), digital place-based media (Cineplex Digital
Media) and amusement solutions (Player One Amusement Group).
Providing even more value for its guests, Cineplex is a partner in
Scene+, Canada's largest
entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada
and the United States. To learn
more, visit Cineplex.com.
SOURCE Cineplex