MONTREAL and TORONTO,
Dec. 10, 2014 /PRNewswire/ -
Wellington Financial LP, a privately held specialty finance firm,
today announced a growth capital investment to iPerceptions.
Headquartered in Montreal,
iPerceptions is a leading digital customer research company
specializing in 'voice of the customer' analytics. Many top Fortune
500 companies such as Dell, InterContinental Hotels, Logitech, and
Ford trust iPerceptions to improve the customer experience across
their digital platforms.
Mark McQueen, President and CEO
of Wellington noted, "The
impressive list of companies that use iPerceptions to better
understand their customers demonstrates just how valuable 'voice of
the customer' analytics has become."
Audry Larocque, President and CEO
of iPerceptions added, "The team at Wellington Financial truly
recognizes the great growth opportunity that 'voice of the
customer' analytics represents. We are pleased to have them join us
as we continue to invest in our Active Research platform and
innovative technologies, such as Active Recognition."
iPerceptions is backed by Private Equity investors Telesystem
and XPND Capital.
About Wellington Financial LP
Wellington Financial LP is a privately-held specialty finance
firm providing term, venture and amortizing loans up to
$30 million. Wellington Financial LP
is currently managing a $600 million
investment program with offices in San Jose, Santa Monica and
Toronto. Wellington Financial LP
is managed by a partnership controlled by fund management and
Clairvest Group Inc. (CVG:TSX), who jointly have contributed a
large financial stake to the Fund. LPs include several of
Canada's largest institutional
investors, crown corporations, financial institutions and pension
funds. Please visit the fund website at www.wellingtonfund.com.
About iPeceptions
iPerceptions is a leading digital customer research company that
enriches marketing technologies with the Voice of the Customer. The
company's solutions are powered by the Active Research™ SaaS
Platform, which captures visitors' intent, needs, and experiences
in the moment of truth using advanced engagement technologies.
iPerceptions is revolutionizing market research with Active
Recognition™ which recognizes the intent of anonymous website
visitors in real-time to provide personalized experiences. With
over 20M visitor intent datapoints collected every year across
3,500 brands and in 32 languages, iPerceptions is the trusted
research solution of customer centric organizations. Improve your
customer experience and bottom line today, visit
www.iperceptions.com.
SOURCE Wellington Financial LP