The Company also announces that BRP Finland
started producing all of its electric snowmobiles distributed
worldwide
ROVANIEMI, Finland, Nov. 4, 2024
/PRNewswire/ -- BRP Inc. (TSX:DOO; NASDAQ:DOOO)
celebrates today an important milestone in its history with the
production of half a million snowmobiles on Finnish soil, in its
Rovaniemi facility. This achievement not only reflects the success
of its two flagship brands, Lynx and Ski-Doo, but also testifies to
the expertise and know-how of BRP Finland's close to 500 employees.
The Company also announces that BRP Finland has now started to
produce all of its electric snowmobiles for every BRP market
worldwide, supporting the Company's efforts to become a reference
in electric recreational vehicles.
"Producing 500,000 snowmobiles in Finland is an accomplishment that I am very
proud of. I want to thank BRP Finland's employees for their
dedication as well as their ability and willingness to foster a
culture of continuous growth and innovation," said José Boisjoli,
President and CEO of BRP. "Their deep understanding of the
Scandinavian riding conditions have been key to the success of both
Lynx and Ski-Doo which now have a combined market share of over 70%
in Scandinavia, and over 80% in Finland. As a company, we have been investing
and believing in the power of local expertise for over 35 years
now, to meet and exceed the needs and expectations of our
Scandinavian and worldwide customers."
"As one of the largest powersports OEMs in Europe and the biggest private-sector employer
in Rovaniemi, we are proud to be a leading business player in
Scandinavia," said Valto Ristimella, Commercial Director of BRP in
Scandinavia. "With close to 500 dealers and distributors in EMEA,
150 dealers in Scandinavia, around 40 dealers in Finland, and products sold in over 15
countries worldwide, we can confidently say that BRP Finland's
outreach now extends far beyond Scandinavia's borders!"
BRP Finland at the forefront of the Company's electrification
strategy
Today, the Rovaniemi site, one of BRP's 14 manufacturing plants
all over the world, plays a pivotal role in BRP's innovative and
future-oriented production model and overall business strategy. As
such, the Company announces that BRP Finland has now started to
produce all of its electric snowmobiles for all its markets. Going
electric is an example of BRP's commitment to growing responsibly.
This technological transition not only enables the Company to
reduce its carbon footprint, it is also expected to represent a
great business opportunity.
In the winter of 2023, BRP launched the very first electric
models of its existing product lineup, the Ski-Doo Grand Touring
Electric and the Lynx Adventure Electric, both dedicated
exclusively to Uncharted Society, BRP's global network of
experience outfitters and tour operators. In February 2024, two additional electric
snowmobiles designed for ski centers and resorts were unveiled, and
they will also be available to consumers in winter
2024-25.
As the leading snowmobile manufacturer in Scandinavia, BRP is
committed to expanding its footprint, conquering new markets and
attracting even more enthusiasts of all ages.
CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements in this press release, including, but not
limited to, statements relating to the Company's intention to
become the reference in electric recreational vehicles and the
expected impact of such technological transition, its commitment to
expand its footprint, conquer new markets and attract more
customers, and the role that BRP Finland is expected to play in
this production model and business strategy, including by becoming
the location of production of all electric snowmobiles distributed
worldwide, and the expectation that it will be able to exceed
customers needs worldwide by leveraging its local expertise and
bring it beyond Scandinavia, and other statements that are not
historical facts constitute forward-looking statements within the
meaning of Canadian and United
States securities laws. The words "may", "will", "would",
"should", "could", "expects", "forecasts", "plans", "intends",
"trends", "indications", "anticipates", "believes", "estimates",
"outlook", "predicts", "projects", "likely" or "potential" or the
negative or other variations of these words or other comparable
words or phrases, are intended to identify forward-looking
statements. Forward-looking statements, by their very nature,
involve inherent risks and uncertainties and are based on a number
of assumptions, both general and specific. BRP cautions that its
assumptions may not materialize and that current economic
conditions render such assumptions, although reasonable at the time
they were made, subject to greater uncertainty. Such
forward-looking statements are not guarantees of future performance
and involve known and unknown risks, uncertainties and other
factors which may cause the actual results or performance of BRP to
be materially different from the outlook or any future results or
performance implied by such statements. Further details and
descriptions of these and other factors are disclosed in BRP's
MD&A for the fiscal year ended on January 31, 2024 and in other continuous
disclosure materials filed from time to time with Canadian
securities regulatory authorities and the Securities and Exchange
Commission.
About BRP
BRP Inc. is a global leader in the world of powersports products,
propulsion systems and boats built on over 80 years of ingenuity
and intensive consumer focus. Through its portfolio of
industry-leading and distinctive brands featuring Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and
off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion
systems as well as Rotax engines for karts and recreational
aircraft, BRP unlocks exhilarating adventures and provides access
to experiences across different playgrounds. The Company completes
its lines of products with a dedicated parts, accessories and
apparel portfolio to fully optimize the riding experience.
Committed to growing responsibly, BRP is developing electric models
for its existing product lines. Headquartered in Quebec, Canada, BRP has annual sales of
CA$10.4 billion from over 130 countries and a global workforce of
close to 20,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
For media enquiries: Emilie Proulx, Media
Relations, media@brp.com; For investor
relations: Philippe Deschênes, Investor
Relations, Tel.: 450.532.6462; philippe.deschenes@brp.com
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