/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO
UNITED STATES WIRE SERVICES/
Fire & Flower subsidiary expands service
offering to Manitoba by leveraging
relationships with key cannabis Licensed Producer partners
TORONTO, Oct. 26,
2022 /CNW/ - Fire & Flower Holdings Corp.
("Fire & Flower" or the "Company") (TSX: FAF)
(OTCQX: FFLWF), a leading cannabis consumer retail and technology
platform, today announced that its wholly-owned subsidiary 10926671
Canada Ltd. ("Open Fields Distribution") has received its
license to operate a cross-docking cannabis logistics and
distribution facility from the Liquor, Gaming and Cannabis
Authority of Manitoba.
Now that the Open Fields Distribution logistics facility in
Manitoba has received its license,
it will begin to offer distribution and logistics services to
Licensed Producers for recreational cannabis products. Open Fields
Distribution has already entered into commercial agreements with
Licensed Producers and will offer a broad range of logistics
options for retailers in the province. The Company has leveraged
its significant logistics expertise that has been gained through
Open Field Distribution's existing distribution activities in the
province of Saskatchewan, as well
as its acquisition of Pineapple Express Delivery in early 2022.
"Through Open Fields Distribution, we are extending cannabis
distribution services into a second province in Canada, building on our success in
Saskatchewan," shared Stéphane
Trudel, Chief Executive Officer of
Fire & Flower. "Cross-docking distribution and logistics
services in the province of Manitoba further enhances our strategic
relationships with key licensed producer partners across all
segments of our business and we look forward to adding efficiency
and a high level of service to customers in Manitoba."
"Open Fields Distribution has been an important strategic
partner in the province of Saskatchewan for Decibel both as a licensed
producer and retailer of cannabis," shared Adam Coates, Chief Revenue Officer of Decibel
Cannabis Company (TSX-V: DB). "We look forward to continuing our
relationship with Open Fields in the province of Saskatchewan and bringing products to our
retail customers in a more efficient manner through the new
cross-docking service offered in the province of Manitoba."
Companies interested in partnering with Open Fields Distribution
in the province of Manitoba can
find more information at https://openfields.ca or reach out to
info@openfields.ca.
About Fire &
Flower
Fire & Flower is a cannabis consumer retail and technology
platform with more than 90 corporate-owned stores in its network.
The Company leverages its wholly-owned technology development
subsidiary, Hifyre Inc., to continually advance its proprietary
retail operations model while also providing additional independent
high-margin revenue streams. Fire & Flower guides consumers
through the complex world of cannabis through best-in-class
retailing while the HifyreTM digital and
analytics platform empowers retailers to optimize their
connections with consumers. The Company's leadership team combines
extensive experience in the technology, cannabis and retail
industries.
Through the strategic investment of Alimentation
Couche-Tard Inc. (owner of Circle K convenience stores), the
Company has set its sights on global expansion as new cannabis
markets emerge and is poised to expand into the United States when permitted through its
strategic licensing agreement with Fire & Flower U.S. Holdings
upon the occurrence of certain changes to the cannabis regulatory
regime.
To learn more about Fire & Flower,
visit www.fireandflower.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain forward-looking
information within the meaning of applicable Canadian securities
laws ("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur.
These statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the
date the statements are made based on information then available
to Fire & Flower. Various factors and
assumptions are applied in drawing conclusions or making the
forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and
involve a number of known and unknown, variables, risks and
uncertainties, many of which are beyond the control of Fire
& Flower, which may cause Fire &
Flower's actual performance and results to differ materially
from any projections of future performance or results expressed or
implied by such forward-looking statements. Such factors, among
other things, include: final regulatory
and other approvals or consents;
fluctuations in general macroeconomic conditions;
fluctuations in securities markets; the impact of the COVID-19
pandemic; the ability of the Company
to successfully achieve its business objectives, political
and social uncertainties, demand for the Common Shares, and market
conditions.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although
the forward-looking statements contained in this news release are
based upon what management of the Company believes, or believed at
the time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks and uncertainties relating
to the Company's business are contained under the headings "Risk
Factors" in the Company's Annual Information Form dated
April 26, 2022 and "Risks and
Uncertainties" in the management discussion and analysis for the
thirteen weeks ended July 30, 2022
filed on its issuer profile on SEDAR at www.sedar.com. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company does not
undertake to update any forward-looking statements that are
contained or referenced herein, except in accordance with
applicable securities laws.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
SOURCE Fire & Flower Holdings Corp.