- As CTO, Edoardo De Martin will
support the Company's innovative growing technologies and ambitious
goal to feed a changing world
VANCOUVER, BC, March 2, 2021 /CNW/ - CubicFarm® Systems
Corp. (TSXV: CUB) ("CubicFarms" or the "Company"), a local
chain agricultural technology company, announced today that
Edoardo De Martin has joined its
senior leadership team as Chief Technology Officer.
Prior to joining CubicFarms, De Martin spent 10 years at
Microsoft working in various roles including General Manager of the
Microsoft Vancouver Development Centre, as well as driving
innovation as GM of Dynamics Mixed Reality Applications on
HoloLens.
As a proven technology leader with more than 20 years of
experience in the technology industry, De Martin will bring
significant experience to advancing artificial intelligence (AI),
robotics, and mixed reality technologies supporting the Company's
innovative growing technologies and ambitious goal to feed a
changing world.
"I want to use my experience to help make a meaningful impact on
the world, something that my children and future generations will
be proud of. I was inspired by the world of AgTech through my role
as a mentor at Creative Destruction Lab in Vancouver," De Martin said. "The path then led
me to CubicFarms where I was blown away by their innovative
solution to indoor automated growing. In my opinion, this company
has really focused on what is the most important: understanding
what growers need. My job will be creating the digital technology
to further accelerate innovation and scale. I am excited to start
this next journey in my career."
"We're thrilled to welcome Edo De Martin, a strong Canadian
technology leader, as our CTO. Under Edo's leadership, we're
confident that he will accelerate the growth of our systems and
create the next generation of indoor growing technologies," said
Dave Dinesen, CEO, CubicFarms.
De Martin's broad software experience across video games,
holographic, and enterprise solutions, coupled with his leadership
ability in leading technical innovation teams, will bring a unique
perspective to Ag-Tech.
A graduate of Simon Fraser
University, De Martin began his career in telecommunications
before transitioning to roles in the video game industry where he
is known for creating highly sought-after games. He delivered
Need for Speed Underground, the franchise-leading,
number-one selling game worldwide, and earned back-to-back 'Best
Company' honours for operational excellence at Next Level Games,
which was recently acquired by Nintendo.
In 2010, De Martin joined Microsoft to lead an innovation studio
in Victoria, B.C. for HoloLens,
the world's first holographic computer.
In his role as General Manager of Microsoft Vancouver, De Martin
grew the development centre from 400 to 1,200 employees onsite. He
played a key role in global operations as well, overseeing site
strategy and heading up a Dynamics 365 product team focused on
Mixed Reality applications for frontline workers. As an advocate
for British Columbia's tech
industry, he has served on the board of BC Tech, Cascadia
Innovation Corridor, and was Co-Chair of the Canadian Digital
Supercluster.
"With visionaries like Edo, we're continuously attracting the
best talent in the world to our team," continued Dinesen. "We're
committed to building an exceptional team with people who are
passionate about revolutionizing agriculture now, and for future
generations."
NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES
PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX
VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR
ACCURACY OF THIS RELEASE.
About CubicFarms
CubicFarms is a local chain, agricultural technology company
developing and deploying technology to feed a changing world. Its
proprietary ag-tech solutions enable growers to produce high
quality, predictable produce and fresh livestock feed with
HydroGreen Nutrition Technology, a division of CubicFarm Systems
Corp. The CubicFarms™ system contains patented technology for
growing leafy greens and other crops onsite, indoors, all year
round. CubicFarms provides an efficient, localized food supply
solution that benefits our people, planet, and economy.
For more information, please visit www.cubicfarms.com.
SOURCE CubicFarm Systems Corp.