/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO U.S.
WIRE SERVICES/
WINNIPEG and TORONTO, Aug 21,
2018 /CNW/ - DELTA 9 CANNABIS INC. (TSXV: NINE) ("Delta 9"
or the "Company") and LIFT CO. LTD. ("Lift & Co.") today
announce a partnership that will see Lift & Co. train Delta 9
retail store employees across Canada using Lift & Co.'s leading-edge
Cannabis Retail Training Certification (the
"Certification").
The Certification was created by Lift & Co. through an
exclusive partnership with MADD Canada. The Certification combines
Lift & Co.'s years of experience educating legal cannabis
consumers and MADD Canada's recognized expertise in responsible
consumption into a self-guided online curriculum delivered through
Lift & Co.'s retail education platform, with in-class
components administered by MADD Canada.
"We want our retail staff to be the most knowledgeable in
Canada," said Delta 9 Vice
President of Sales and Marketing Marshall
Posner. "A lot of people will be coming to our stores in
October and many will not have very much knowledge about cannabis,
how to use it safely and responsibly, and what effects they can
expect from the various strains and products we sell. Our priority
as a company is to ensure that everyone who walks into one of our
stores can easily get the knowledge they need to make an informed
choice, and we think Lift & Co. has developed the best and most
comprehensive training course available."
"We are thrilled to enter into a multi-year partnership with
Delta 9, one of Canada's oldest
producers, and provide our best-in-class training program," said
Matei Olaru, CEO, Lift & Co.
"Delta 9 is committed to superior customer service, and with our
program we'll prepare them for October
17th and beyond."
The Certification is delivered through an online content
platform tailored for retailers and includes topics such as:
fundamental product information on cannabis and the various ways it
can be consumed; how cannabis is grown, tested and packaged; public
health and harm reduction measures; plant genetics; the effects of
terpenes; and how to use Lift & Co.'s product information to
better guide customers through their purchase.
Delta 9 CEO John Arbuthnot said
the company reviewed several options for training, but could not
find any program as detailed as that provided by Lift & Co.
"We are very impressed with how thoroughly Lift & Co. has
covered the topic, but also with their ability to provide product
data in a way that is easy to use and very responsive to the needs
of our staff and our customers," Arbuthnot said. "As one of
Canada's first producers of legal
cannabis, we also feel it's important to lead the way in terms of
product safety and social responsibility. The sections created with
MADD Canada are vital for us in creating a retail network that
promotes the responsible use of cannabis, particularly in this
first year of full legalization."
Delta 9 said training will be complete before the first retail
outlets open for recreational sales in Manitoba on October
17. For more information on the Lift & Co. Cannabis
Retail Certification, click here.
About Delta 9 Cannabis Inc.
Delta 9's wholly-owned
subsidiary, Delta 9 Bio-Tech Inc., is a licensed producer of
medical marijuana pursuant to the ACMPR and operates an 80,000
square foot production facility in Winnipeg, Manitoba, Canada. The company is
also licensed for the operation of cannabis retail stores in
Manitoba, and owns 50 per cent of
the Delta West facility in Alberta. Delta 9's shares trade on the TSX
Venture Exchange under the symbol "NINE".
About Lift & Co.
Lift & Co. (lift.co) is a media and tech platform with a
mission of empowering the cannabis industry to make better-informed
decisions through superior information and data. For consumers,
Lift & Co. is like a "trip advisor" for cannabis, enabling
discovery of cannabis products, producers, and retailers through
content and user reviews. Lift & Co. also hosts Canada's premier consumer events: the Lift
& Co. Expos, which are the largest cannabis consumer tradeshows
in North America; and the national
Canadian Cannabis Awards. For businesses, Lift & Co.'s
proprietary database of market trends powers competitive analytics,
targeted marketing and innovative retail solutions. Learn more at
lift.co.
Neither the TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Disclaimer for Forward-Looking Information
Certain statements in this release are forward-looking
statements, which reflect the expectations of management regarding
the Company's future business plans and other matters.
Forward-looking statements consist of statements that are not
purely historical, including any statements regarding beliefs,
plans, expectations or intentions regarding the future. Forward
looking statements in this news release include statements relating
to: (i) Delta 9's expansion plans; (ii) Delta 9's production of
cannabis; (iii) approvals for Delta 9's production facilities by
Health Canada; (iv) demand for Delta 9's products; and (v) Delta
9's cost to produce its grow pods. Such statements are subject to
risks and uncertainties that may cause actual results, performance
or developments to differ materially from those contained in the
statements, including that Delta 9's currently contemplated
expansion and development plans may cease or otherwise change,
Delta 9's production of cannabis may be lower than expected, Delta
9 may not obtain the required approvals from Health Canada, demand
for Delta 9's products may be lower than anticipated, Delta 9's
cost to produce its grow pods may be higher than expected and all
other risk factors set forth in the filing statement of Delta 9
dated October 25, 2017 which has been
filed on SEDAR. No assurance can be given that any of the events
anticipated by the forward-looking statements will occur or, if
they do occur, what benefits the Company will obtain from them.
Readers are urged to consider these factors carefully in evaluating
the forward-looking statements contained in this news release and
are cautioned not to place undue reliance on such forward-looking
statements, which are qualified in their entirety by these
cautionary statements. These forward-looking statements are made as
of the date hereof and the Company disclaims any intent or
obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or results or
otherwise, except as required by applicable securities
laws.
SOURCE Delta 9 Cannabis Inc.