Keek Partners With Hot 97 as Official Video App of Summer Jam Concert
02 Maggio 2014 - 5:20PM
Marketwired
Keek Partners With Hot 97 as Official Video App of Summer Jam
Concert
Mobile Video Social Network Gives Unsigned Artists Chance to
Perform at Metlife Stadium
TORONTO, ON--(Marketwired -
May 02, 2014) - Following last week's appointment of
Keek Inc. (TSX-VENTURE:
KEK) (OTCQX:
KEEKF) CEO Alexandra Cameron and CMO Lin Dai, the
company continues momentum in the US and announces its first major
marketing partnership under the company's new leadership. Keek
has signed an exclusive partnership deal with WQHT HOT 97, the
biggest Hip Hop radio station in the world, reaching over three
million listeners daily in the New York market and
beyond. Keek is the "Official Video App" of HOT 97's Summer
Jam, the largest annual hip hop festival in the world, with over
55,000 attendees on-site and over one million global fans tuning in
digitally every year. HOT 97's Summer Jam 2014 will take place on
June 1, at MetLife Stadium in NJ, and will include performances by
major musical artists such as Nas, 50 Cent, Nicki Minaj with Young
MONEY & Lil Wayne, Wiz Khalifa, The Roots, Trey Songz and many
more.
Founded in 2011, Keek is a leading mobile video social network,
used by over 66 million teens and young adults worldwide. The
platform is known for its "keeks" -- short 36 second video
updates. Members create keeks via smart phone or web cam and
share them via Email, SMS, Facebook, Twitter, Tumblr and
Instagram. Posting keeks is a way to show the world what you
are up to in real-time.
HOT 97 will use Keek to search for "Who's Next," to uncover the
next big artists in Hip Hop and R&B. Unsigned musical
performers will be able to record themselves performing for 36
seconds using the Keek app and share it with 66 million Keek
members as well as the artists' fans on Facebook and
Twitter. The artists with the most "likes" will have a chance
to perform on the HOT 97 Summer Jam Festival Stage as well as
compete for prizes, including a recording contract. Keek fans will
be have a chance to win tickets to HOT 97's Summer Jam daily
leading up to the big concert, and Keek will be on site at Metlife
Stadium, bringing fans exclusive backstage content in addition to
hosting a VIP meet and greet experience for select lucky fans.
The partnership will position Keek as the "go-to" tool for video
sharing at the most influential Hip Hop event of the year. The
program will involve cross platform activations on-air and online
through the station's website and across its social media channels,
submerging the millions of HOT 97 listeners with a truly authentic
content experience. For the next month, Keek will be
infiltrated into the station's DNA, with a presence on multiple
broadcasts including the HOT 97 Morning Show, DJ Camilo's New @ 2,
Friday Nite Live with Mister Cee, and the Funkmaster Flex show,
placing Keek front and center with the HOT 97 audience.
Lin Dai, CMO of Keek commented, "HOT 97 Summer Jam is the Super
Bowl of Hip Hop, and Keek is the most exciting mobile video app for
sharing amazing content. It's a perfect partnership that brings
exclusive content from HOT 97 to 66 million Keek members. Music is
in Keek's DNA, that's why we are especially excited to give
aspiring artists the opportunity to compete for a chance to perform
at the biggest Hip Hop concert in the world by using the Keek
platform, putting the power in the hands of the fans!"
"HOT 97 Summer Jam is a one-of-a-kind music experience. We are
super excited to be able to share and engage with millions of Hip
Hop fans around the world through the Keek app." HOT 97 Music
Director, Karlie Hustle, adds, "Follow HOT 97 on the Keek app; you
never know which mega star will make a surprise appearance at
Summer Jam!"
A portion HOT 97 Summer Jam 2014 ticket sales will go towards
the Hip Hop Has Heart Foundation for community programs and
outreach initiatives. HOT 97's Summer Jam is made HOT by Keek,
Beck's Sapphire, Pepsi, McDonald's Sweet Tea and MetroPlus Health
Plan, with partners XXL Magazine and Year Up.
About Keek:Keek is a leading mobile video social network with
over 66 million members worldwide. Keek is easy to use, fast
and personal. With Keek, members around the world create and
interact with videos up to 36 seconds in length and 111 characters
of accompanying text, in either public or private views. Keek
makes it simple for anyone to instantly create, distribute,
discover and react to content in real-time across mobile devices
and the web. The Keek app is available in over 190 countries across
6 global regions, and in 36 languages.
About HOT 97:HOT 97 (WQHT FM) is the world's first all Hip-Hop
station and has held the dominant position in New York for over ten
years. HOT 97 is best known for its celebrity on air talent, such
as Angie Martinez (Grammy nominated artist) and Funkmaster Flex
(television host, multiple gold records), as well as being the
world's premier source for Hip Hop music culture. HOT 97 TV is an
online and mobile destination for original web series, celebrity
content, concerts and music videos. For more information, please
visit www.hot97.com, facebook.com/hot97official, or
twitter.com/hot97
About Emmis Communications:Emmis Communications Corporation is a
diversified media company, principally focused on radio
broadcasting. Emmis operates the 9th largest radio portfolio in the
United States based on total listeners. Emmis owns 18 FM and 3 AM
radio stations in New York, Los Angeles, St. Louis, Austin (Emmis
has a 50.1% controlling interest in Emmis' radio stations located
there), Indianapolis and Terre Haute, IN and operates two
additional stations in New York (1 FM and 1 AM) pursuant to a Local
Marketing Agreement ("LMA") whereby Emmis provides the programming
for these stations and sells all advertising within that
programming pending its acquisition of the stations. In addition,
one of the FM radio stations Emmis currently owns in New York is
operated pursuant to a LMA by a third party.
For further information, please contact:Adrienne Scordato (for
Keek, Inc)Atrium PR 917.402.5377 adrienne@atrium-pr.com
Lindsay SalandraEmmis NY | WQHT HOT 97LSalandra@emmisny.com
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