VRX Worldwide Inc.: MediaValet Showcased at Microsoft Worldwide Partner Conference 2011
23 Luglio 2011 - 1:00AM
Marketwired
The following corrects and replaces the release sent on July 14th,
2011 @ 12:32 ET.
VRX Worldwide Inc. (www.vrxworldwide.com) (TSX VENTURE: VRW)
announces that MediaValet™, the digital asset management system
launched by its wholly-owned subsidiary VRX Studios, was one of
three cloud applications showcased during Kim Akers' Value Keynote
presentation, ISVs Leading the Shift to the Cloud, the first day of
Microsoft Worldwide Partner Conference 2011 (WPC 2011) in LA - the
worldwide annual gathering for Microsoft partners.
"Taking advantage of Windows Azure's global infrastructure,
scalability and flexibility, David and his team have focused all
their efforts on developing a first-class Cloud application,"
comments Kim Akers, general manager for global ISV partners at
Microsoft Corp. "MediaValet has truly embraced all that Windows
Azure offers to help them deliver a Cloud-based digital asset
management system that has enormous potential for customers in a
wide range of industries."
David MacLaren, President and CEO of MediaValet and VRX Studios,
was invited to join Kim on stage to share VRX Studios' Cloud story.
David regaled the difficulty they had finding an existing digital
asset management system, how they learned about Cloud-computing and
how Windows Azure met their needs where no other Cloud provider
could. David closed by detailing how they initially developed
MediaValet for their own internal use, how demand from their
existing global base of hotel customers to manage their VRX content
as well as other third party content created a new product for VRX,
and finally how online marketing expanded the demand for MediaValet
well beyond the travel and hospitality industries, to come from
companies of all sizes - from a wide variety of industries.
"Gaining this kind of recognition from Microsoft at such a
high-profile event, has truly launched MediaValet onto the world
stage," comments David MacLaren, President and CEO of VRX Studios
and MediaValet. "We greatly appreciate Microsoft's ongoing support
in making MediaValet a success and I want to thank Kim for giving
us the opportunity to tell our Cloud story to Microsoft's global
ISV partners."
David also joined top Independent Software Vendor (ISV)
executives Monday afternoon as part of a roundtable presentation to
speak about "Moving from a Software to a Software-as-a-Service
(SaaS) model". The roundtable was hosted by Yvonne Muench (Group
Manager, Azure ISV Market Insight Team, Microsoft) and David's
fellow panellists included Arthur Berrill (VP of Technology, DMTI
Spatial) and Markus Eilers (CEO of Runtime Software).
The Worldwide Partner Conference, which started with a keynote
by Steve Ballmer, CEO of Microsoft, on Monday morning, continues
until Thursday, July 14, 2011.
About MediaValet
MediaValet is a 100% cloud-based, enterprise class, truly
global, Digital Asset Management system available to all companies
in all industries as a stand-alone, SaaS, web-based application.
MediaValet makes it effortless for companies with offices, staff,
suppliers and customers to aggregate, organize and maximize the
return on their digital assets no matter what computer or browser
they're using.
About VRX Studios
Through a decade of growth, innovation and an unwavering
commitment to quality, consistency and customer service, VRX
Studios is the leading provider of content production, management
and licensing services to the global hospitality and travel
industries. Through its comprehensive suite of products covering
Architectural, Destination, Food and Beverage and Lifestyle
Photography as well as Content Management, Distribution, and
Licensing, VRX helps companies capture and showcase their brands to
the world - making people take notice.
VRX Studios Inc. is a wholly owned subsidiary of VRX Worldwide
Inc. (TSX VENTURE: VRW).
To find out more about VRX Studios, its products and services,
visit www.vrxstudios.com, email info@vrxstudios.com or call
1.888.605.0059.
To learn more about MediaValet™, visit www.mediavalet.co or
email info@mediavalet.co.
"Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release."
Contacts: Asa Zanatta 604 408 1389
azanatta@spiritcommunications.ca
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