IPO OUTLOOK: 9 IPOs Led By Annie's Mac 'N Cheese, Tech Firm Millennial
26 Marzo 2012 - 2:05PM
Dow Jones News
U.S. investors are gearing up for what could be the busiest IPO
period in more than a year, with nine companies set to begin
trading this coming week.
If all the deals begin trading, it will be the largest amount
since nine went public in December 2010.
Although the offerings span a range of industries and sizes, the
two standouts from the pack are from organic and natural-food
company Annie's Inc., best known for its boxes of macaroni and
cheese that feature a bunny on the label, and Millennial Media
Inc., which provides the technology and services necessary for
delivering advertising over mobile devices.
Annie's, which wants to raise as much as $80 million on the New
York Stock Exchange by listing as "BNNY," has the No. 1 natural and
organic market position in four product lines: its mac and cheese,
snack crackers, fruit snacks and graham crackers.
Although its products started off in 1989 with its mac 'n cheese
marketing to a subsegment of general consumers, its brand has grown
to the point where it is sold in mainstream stores such as Target
Corp. (TGT) and Costco Wholesale Corp. (COST), with 125 products in
more than 25,000 retail locations in the U.S. and Canada. In the
nine months that ended Dec. 31--Annie's fiscal year ends March
31--net sales increased 21% to $98 million and gross profit rose
25% to $60 million; net income fell by nearly half to $7.7 million
due to the effect of income taxes on its bottom line.
Millennial Media, which wants to raise up to $112 million on the
NYSE under the symbol "MM," gets paid by advertisers to deliver
their ads to mobile-device users, and Millennial pays application
developers a fee for the use of their ad space. According to IDC, a
market research firm, Millennial is the second-largest mobile
display advertising platform in the U.S., with a 16.7% market
share, and the only one of the three principal mobile advertising
platform companies that is not affiliated with a particular
operating system or set of devices--it works on a range of devices,
from Apple to Android. As the company delivers ads, it collects
anonymous data about users, audiences and the effectiveness of ad
campaigns, which helps it target its ads at consumers.
Its advertiser clients include 23 of the top 25 national
advertisers as ranked by Advertising Age magazine, based upon U.S.
ad spending in 2010. In 2011, its revenue doubled to $103.7
million, gross margin improved to 39% from 34% in 2010, and its net
loss narrowed to $287,000 from a loss of $7.1 million in 2010. The
company has never been profitable since its inception in 2006, and
warns that it may not ever be.
Trailing behind Annie's and Millennial are a roster of seven
other deals of varying levels of interest. In terms of size, the
largest deal of the week comes from industrial-parts manufacturer
Rexnord Corp., which wants to raise $474 million on the NYSE under
the "RXN" symbol. The company makes gears, couplings and bearings
for industrial and aerospace uses, and valves and piping for water
and wastewater facilities.
Hospital communication system specialist Vocera Communications
Inc. wants to raise $81 million on the NYSE under the symbol
"VCRA." Its systems, which include wearable voice-controlled
communications badges, competes with in-building wireless
telephones, a market dominated by communications companies such as
Cisco Systems Inc. (CSCO), Ascom Holding Inc. (ASCN) and Polycom
Inc. (PLCM).
CafePress Inc., which operates websites that allows consumers to
add custom photos or words to everything from T-shirts to water
bottles, is seeking to raise $81 million on the Nasdaq as "CPRS;"
its business is very seasonal, and depends upon year-end holiday
purchases. Subprime lender Regional Management Corp. is seeking to
raise $80 million on the NYSE as "RM." The company offers a variety
of loans to consumers with poor credit scores, and faces regulatory
risk as more states pull back on the interest rates, fees and other
rules governing loan terms they allow. Under the federal Dodd-Frank
Act, the new Consumer Financial Protection Bureau has regulatory,
supervisory and enforcement powers over subprime lenders that could
also crimp its business.
Rounding out the week is a trio of deals related to the energy
industry. Enphase Energy Inc., a solar energy management company,
is planning to raise $88 million on the Nasdaq as "ENPH." The
company makes microinverter technology for the solar industry that
increases energy production, among other things. Fuel shipper
GasLog Inc. is seeking to raise $423 million on the NYSE as "GLOG."
The Monaco-based company manages and operates a fleet of 14
liquefied natural gas ships; the shipping industry has been
expanding its supply of LNG carriers, which could lead to
overcapacity in the future. Natural gas company Luca Technologies
Inc. wants to raise $111 million on the Nasdaq as "LUCA." The
company has used biotechnology to stimulate and increase gas
production from existing gas wells through a demonstration pilot
project. Although it inked a development agreement in December with
Shell, it's still in the early stages of commercializing its
technology.
-By Lynn Cowan; 202-257-2740; lynn.cowan@dowjones.com
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