Custom Toys and other Consumer Merchandise to Support Hannover House Release of "Toys in the Attic"
22 Maggio 2012 - 7:58PM
Collectible dolls, toys and action figures designed after
characters in the film will be part of the consumer marketing
campaign and product offerings from Hannover House in support of
the company's upcoming release of "Toys in the Attic."
The acclaimed, stop-motion animated film from directors Jiri Barta
and Vivian Schilling features actors Forest Whitaker, Joan
Cusack and Cary Elwes, providing voice talent for the collection of
misfit Toys. Principal characters in the film - Teddy. Sir
Handsome, Laurent and Buttercup - will be available as premium,
collectible action figures and dolls from Hannover House
(Pinksheets: HHSE). The company will also offer a "Head
of State" bust as well as a jigsaw puzzle, coffee mugs, 2013
Calendar and playing cards, each featuring the key-art image for
the movie.
The action-figures and bust will be premium priced, limited edition
items for animation fans and movie memorabilia collectors.
The Jigsaw Puzzle and Playing Cards will be budget priced for
retail distribution and consumer accessibility. All of the
items will be made available through the film's website as well as
through mainstream internet sellers such as Amazon.com.
"This is by far, one of the most unique films ever made," said Eric
Parkinson, C.E.O. of Hannover House. "The characters that
Jiri Barta created are classic, and the voice-talent performances
that Vivian Schilling wrote and directed elevate the film to a
magically-enchanting status. We've had so many requests for
collectible dolls and merchandise that we did not want to ignore
this opportunity. Our merchandising strategy will embrace
both spectrums of the market, with high-margin, limited edition
collectibles supported by high-volume, low-cost consumer items such
as the Jigsaw Puzzle, Coffee Mugs and Playing Cards."
Hannover House plans to open "Toys in the Attic" in theatres across
the country, beginning on August 24, 2012. Publicity and
Public Relations will be handled by SNO-PR / Real PR Media and LBi
(New York) with high-visibility marketing outreach to mainstream
audiences, as well as animation fans and supporters of
international cinema. Special event screenings are set for
New York and Los Angeles, with additional media visibility from a
Satellite Tour.
"Toys in the Attic" was produced in Prague, Czech Republic under
the direction of renowned animation master Jiri Barta, whose team
meticulously manipulated the toys one-frame-at-a-time during a
tedious 2-1/2 year production shoot. Vivian Schilling was
hired as the English-language adaptation writer-producer and
director, and was responsible for the translation, rewriting of the
screenplay and the recording of voice talent for the
characters. USA Production recording occurred at Post-Haste
Studios in Los Angeles and BAM Studios in Chicago. Final
mastering and mixing facilities were Modern VideoFilm and Todd AO
Studios. Hannover House is releasing the film under a
distribution venture with Paris-based Eurocine International.
Prior to the release of "Toys in the Attic," Hannover House has
been active only in direct media formats, including books, e-books,
DVDs, Blu-Rays and audio CD releases. The addition of toy
items and movie merchandise is expected to interface nicely with
the company's existing network of retail and wholesale
distribution, led most notably by Wal-Mart Stores, Inc.,
Blockbuster Video and Barnes & Noble.
"We expect to make money from the sale of these merchandising
items," Parkinson continued. "Additionally, we will be
promoting the film through the retail visibility and consumer
impressions that these items will generate. It's a natural
complement for a film with such a broad appeal, and is clearly why
other studios have embraced merchandising opportunities for their
primary releases."
Hannover House (Pinksheets: HHSE) is a full-service media
company operating in the North American marketplace. The
company produces and acquires feature films and video programming,
and operates in-house distribution channels to theatres, video,
video-on-demand and television media. The company also
publishes books and e-books, and has released audio CD
programs. The principal offices for Hannover House,
Inc. are in N.W. Arkansas, nearby to the company's largest retail
account, Wal-Mart Stores, Inc. The company also offices in
Los Angeles, with most of the publicity and public-relations
activities originating out of New York City.
SAFE HARBOR STATEMENT
This press release may contain certain forward-looking
statements within the meaning of Sections 27A & 21E of the
amended Securities and Exchange Acts of 1933-34, which are intended
to be covered by the safe harbors created thereby. Although the
company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there
can be no assurance that these statements included in this press
release will prove accurate. Cann
A photo accompanying this release is available
at:http://www.globenewswire.com/newsroom/prs/?pkgid=12989
CONTACT: Tim Ellis, Hannover House, 479-751-4500 / TEllis7073@yahoo.com
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