Jala Greek Frozen Yogurt Sandwiches Are Selling Through Better Than Expected

NEW YORK, NY / ACCESSWIRE / May 15, 2015 / Be Active Holdings, Inc. (PINKSHEETS: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, today announced its operating and financial results for the first quarter ended March 31, 2015.

Jala is currently available in approximately 1,000 retail stores, concentrated in the New York tri-state area. Gross revenue for the first quarter ended March 31, 2015 was $54,756. During the first quarter ended March 31, 2015, the Company paid $75,000 in slotting fees, which then netted against gross sales, giving it negative net sales. First quarter revenue represents initial distribution of product placed in retailers during the fourth quarter of 2014. These are normal course sales with no promotion or marketing activity. The first quarter movement was still not reflecting any promotional activity. Subsequent to the end of the first quarter, sales turnover has increased due to normal customer awareness.

Highlights:

- Jala availability at approximately 1,000 retail stores
- Jala Greek frozen yogurt sandwiches are selling through better than expected
- In active discussions for increased national distribution expansion with several national chains

Be Active Holdings President, Joseph Rienzi, stated, "We are happy with the supermarket and consumer reception Jala has received so far. We believe we have proven that Jala tastes great and there is an opportunity in the Greek frozen yogurt category. We are now focused on gaining wider national retail exposure for Jala. Our plan for the remainder of 2015 does require additional capital to meet our growth and expansion targets. We are currently addressing our need for additional capital."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and Advisor Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

About Be Active Holdings, Inc.

Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. For more information, check out: http://jalabars.com.

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2014, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information

Hayden IR
hart@haydenir.com
917-658-7878

SOURCE: Be Active Holdings, Inc.

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