SMPP Strategic Management and Opportunity Corporation (CE)

Strategic Management and Opportunity Corp.'s (Pink Sheets:SMPP) CEO, Julienne Audette, is pleased to announce that recent discussions with a Seattle area digital coupon provider have resulted in a signed letter of intent (LOI). The principles of the coupon delivery company are experienced in Yellow Pages advertising, news print advertising and other media and marketing sectors. 

"What is exciting for us is that it is an affiliate model. It means we are creating our own margins and further enhancing our revenue potential. We close the sale; which puts us in the position of publisher on our own platform, meaning we set the marked-up price to the advertiser. This blows the doors wide open in terms of what we can bring to online video advertisers.  It has the potential to reach much further than the traditional Yellow Pages publishers, which we feel will help position our company and our platform as a market leader."

"We are thrilled to be forming a strategic relationship with this company.  We feel it will be a catalyst for increased services and features within the VSP platform. When you consider 46.4 million American consumers are now using online coupons, the potential for video here is enormous," states Audette. "And the timing is great too. According to a recent report, consumer interest in savings is expected to continue through better economic times. Research shows that even as economic conditions improve, 8 out of 10 U.S. adults plan to continue to engage in coupon savings and redemptions."

Further, a statement recently issued by Coupons.com notes that, "indicative of trends in the consumer vernacular, Internet queries for coupons and related terms increased on search engines. Specifically, searches on Google for 'Printable Coupons' increased 67 percent over a year ago. In addition, coupons are increasingly speaking up in the social media conversation, where consumers are sharing them within their networks and brands are using them to entice and reward Likes and followers. In a report by Razorfish, the number one reason consumers followed a brand on Twitter or liked a brand on Facebook was access to exclusive deals or offers."

Audette comments, "This is a great market for Strategic to be entering into especially as a component of the dynamic VSP platform which we feel will revolutionize the local listings industry."

While both companies are in development stages, everyone agrees "This is more advantageous than anything else, as this will be an intimate business relationship in which each company's strengths will be magnified in working together.  Both companies feel strongly that this component is conducive to video products and services.  The earlier we can unite in this process, the better, as it will allow for maximization of the opportunities therein," adds Audette. "More to come on this, but we're currently exploring this as an opportunity to tailor our product to the specific needs of an online consumer group."

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

CONTACT:  Strategic Management & Opportunity Corp.
          Investor Relations
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