Stevia Corp. Enters Strategic Partnership With 'In The Soup' and
TRAUB's Consumer Food and Beverage Group
Company Advances Its Healthy Lifestyle Strategy With Potential
National and Global Distribution
INDIANAPOLIS, IN--(Marketwired - Apr 8, 2014) - Stevia Corp.
(OTCQB: STEV) ("Stevia Corp" or the "Company"), an international
farm management company focused on the economic development of
products that support a healthy lifestyle, including stevia and
hemp, is pleased to announce the Company has entered into a
convertible note financing agreement with YOPCP, LLC, a Colorado
based manufacturer of 'In The Soup,' a line of Natural and Organic
Premium Soups sold in classic glass jars.
The agreement and full disclosure of the terms are included as
part of the Form 8-K filed with the SEC on April 2,
2014. Included in the terms are the Company's rights to
participate in future financings of YOPCP and the first right of
refusal with respect to the management rights for distribution of
'In The Soup' and other YOPCP products in Asia for a five year
period.
TRAUB Consumer Food and Beverage has been engaged by YOPCP to
advise on both national and global expansion focusing on increasing
'In The Soup's' distribution and brand visibility. The 'In The
Soup' brand was launched in 2013 by Casey Puckett, renowned Olympic
Skier, and his partner Yalonda Long, the creator of the all natural
and organic line of soups.
Together, Yalonda Long and Casey Puckett stated, "We are excited
to partner with both Stevia and TRAUB to continue the exciting
growth of our 'In The Soup' brand. With their guidance, we
will begin to expand our sales, taking advantage of consumer's
growing interest in healthy products made from sustainably produced
crops as well as the ongoing interest in the story of the creation
of Yalonda Long's soups."
"TRAUB Consumer Food and Beverage is pleased to partner with
both Stevia Corp and 'In The Soup' to further develop the group's
strategy as well as identify the best strategic and financial
partnerships to meet the needs of their business," said J. Patrick
Kenny, Managing Director of TRAUB's Consumer Food and Beverage
division. "We are convinced that based on the 'In The Soup' brand's
exceptional growth, that Casey and Yolanda's story will be one of a
successful new soup brand fulfilling today's consumer expectations.
Stevia Corp will be a valuable resource for 'In The Soup' to expand
product offerings and meet growing consumer demand."
George Blankenbaker, Stevia Corp President, commented, "This
initiative and investment in the 'In The Soup' brand is part of our
strategy to partner with companies that embrace the healthy
lifestyle approach and provide a branded distribution platform with
potential national and global distribution for the natural products
that we produce. We believe 'In The Soup's' positioning is unique
and will continue to capture the consumer's
imagination. Having TRAUB on board and fully committed
provides additional credibility and will greatly speed up the
implementation process."
Further details of the Company's business, finances,
appointments and agreements can be found as part of the Company's
continuous public disclosure as a reporting issuer under the
Securities Exchange Act of 1934, as amended, filed with the
Securities and Exchange Commission's ("SEC") EDGAR database. For
more information visit: www.steviacorp.us.
About Stevia Corp. (OTCQB: STEV) Stevia Corp. is a farm
management company focused on developing highly nutritional, high
value products through proprietary plant breeding, excellent
agricultural methodologies and innovative post-harvest
techniques. Stevia Corp invests in R&D and IP acquisition
and manages its own propagation, nursery and plantations as well as
provides services to contract growers and other industry
growers. Stevia Corp was founded on the principal of
implementing socially responsible, sustainable, quality
agribusiness solutions to maximize the long-term efficient
production of nutritional crops. For additional information please
visit: www.steviacorp.us.
About YOCPC, LLC and 'In The Soup' Founded by Yalonda Long and
Casey Puckett, YOCPC, LLC is a Colorado based manufacturer of 'In
The Soup' products, a line of natural, gluten-free and vegan soups
packaged in the most beautiful and earth friendly glass
jars. Products include Tempestuous Tomato, Bankrupt Butternut,
Tantrum Thai Coconut, 10 Carat Carrot and Transcend Daal. For
additional information please visit www.nthesoup.com.
About TRAUB TRAUB Consumer Food and Beverage works with Fortune
500 consumer goods companies, private equity groups, brand owners,
marketers, and entertainment clients. It assists them in
short-term growth and long-term strategic planning. The
division accelerates revenue expansion by identifying market
opportunities and forging global strategic partnerships. For
additional information, please visit www.marvintraub.com.
Marvin Traub Associates ("TRAUB") is a business development and
strategic consulting firm focused on global brands, retailers,
developers, and related businesses that operate in the retail and
consumer goods sector. The team includes talented, internationally
renowned industry experts that customize advisory services to
assist executives in executing their business initiatives. Services
including: Retail Consulting; Brand Development; Electronic
Retailing; Licensing; Franchising; Reorganization and
Restructuring.
For additional information or media interview requests with
members of TRAUB, contact Charles Davidson, +1 203 500 0851,
cdavidson@marvintraub.com.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that
term is defined in Section 27A of the United States Securities Act
of 1933, as amended and Section 21E of the Securities Exchange Act
of 1934, as amended. Statements in this press release which are not
purely historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, sales and global expansion of In the Soup
products and business strategy. Actual results could differ from
those projected in any forward-looking statements due to numerous
factors. Such factors include, among others, the inherent
uncertainties associated with new projects and development stage
companies. These forward-looking statements are made as of the date
of this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that any beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
report on Form 10-K for the most recent fiscal year, our quarterly
reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission.
Contact: Stevia Corp. Investor Relations Email: ir@stevia.co
Tel: +1-888-250-2566 Web: www.steviacorp.us
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