Atari Extends Hotel Partnership with ICICB Group to more Countries
in Europe and Africa, and Asia
Atari Extends Hotel Partnership with
ICICB Group to more Countries in Europe and Africa, and
Asia
These Atari hotels will accept the Atari
Token for certain services, including loyalty programs and
exclusive VIP expériences
Paris, March 22, 2021 – Atari®,
a world-wide known producer in the industry of consumer brands and
interactive entertainment products, announced today that it has
extended its partnership with ICICB Group for the development of
Atari branded hotels. ICICB Group is a multinational holding group,
with diversified portfolio, which has presence in the majority of
prime markets around the world. The extended agreement includes new
countries in Europe in Africa. It also includes countries in Asia,
such as Australia, New Zealand, Hong Kong and Singapore. This
agreement with ICICB Group is in addition to the licensing
agreement with ICICB Group announced in March 2021 and to the
licensing agreement of January 2020 entered into with GSD Group and
covering eight cities in the USA.
Under the provisions of the extended agreement
with ICICB Group, Atari is entitled to 5% of the revenues generated
from the hotels. In addition, Atari is entitled to receiving an
amount of US$3.0 million, in the form of a non-refundable advance
payment and consulting fees. This is in addition to the US$0.5
million to be received under the initial agreement with ICICB.
These Atari Hotels will also accept the Atari
Token (ATRI) for use inside the premises, including loyalty
programs and exclusive VIP experiences. The details will be
revealed as the pre-marketing opens for each location.
ICICB Group specializes in bringing forth
innovative solutions and projects, while targeting the
transformation of the digital world. The Group, by utilizing
practical content and state-of-the-art technology, is active in
many sectors that include, among others, digital banking, crypto
trading and finance, commercial real estate, security, and luxury
items. ICICB Group is dedicated to offer innovative products and
services that leverage Artificial Intelligence, by concluding
partnerships with some of the world’s most known companies.
Atari hotels will be designed in accordance with
the latest trends in hospitality industry. With sophisticated style
and modern twists, the common areas will immerse visitors into the
video game universe and the Atari brand. The hotels will feature
Atari gaming playgrounds, several function rooms, co-working areas,
fine restaurants and bars, a bakery, a movie theater, as well as a
gym. The design of Atari hotels targets both, those who travel for
business and those who seek please and entertainment, by offering
an all-in-one luxurious and entertaining experience.
Atari reserves the rights for the development of
similar hotels in other countries.
Disclaimer:
Upon the conclusion of the licensing agreement
between Atari and ICICB Group, there are certain aspects that
remain inherently uncertain. These include, among others, the
realization of plans, the operational budget, as well as the plan
relating to finances. The non-realization of these assumptions may
have an impact on their overall value.
About Atari:
Atari, an affiliated company of Atari SA and its
subsidiaries, constitutes a worldwide entity focusing in offering
interactive entertainment and multiplatform licensing products.
Atari was founded in 1972 and since then, the company forms a
leading innovation-driven brand in the world of video games. The
company’s portfolio includes the ownership and management of more
than 200 games and franchises. Some of the most known titles are
Asteroids®, Centipede®, Missile Command® and Pong®. Atari makes
also available attractive online games for smartphones, tables, and
other compatible devices with its state-of-the-art portfolio and
projects. The company is responsible for the development and
distribution of interactive entertainment gaming consoles by
maintaining partnerships with some of the world’s most reputable
companies, such as Microsoft, Sony, and Nintendo. Atari utilizes
its brand and franchises by offering licensing agreements in other
industries, such as media, derivative products, and publishing. For
more information,
visit www.atari.com and www.atari-investisseurs.fr/en/.
Atari shares are listed in France on Euronext Paris (Compartment C,
ISIN Code FR0010478248, Ticker ATA), in Sweden on Nasdaq First
North Growth Market as Swedish Depositary Receipts (ISIN Code
SE0012481232, Ticker ATA SDB) and are eligible for the Nasdaq
International program in the United States (OTC - Ticker
PONGF).
©2021 Atari Interactive, Inc. Atari and the Atari logo are
registered trademarks owned by Atari Interactive, Inc. All
individual Atari game names and logos are trademarks or registered
trademarks of Atari Interactive, Inc. or its affiliates.
About ICICB:
ICICB is a holding company, with a diversified
portfolio, that was founded in an effort to exceed the standard
notion of traditional leadership. In doing so, ICICB Group seeks to
apply the key concepts of leadership in an evolving process of
digital transformation. An important aspect contributing to such
transformation is that ICICB stresses the importance of
transforming the process and provides the necessary means for its
continuance or completion. ICICB Group holds a crucial role in
inspiring, motivating, planning, and directing the further
advancement of its constituent businesses, corporate entities, and
leading professionals in respective areas.
The Group maintains partnerships aiming the
digital business transformation. By covering a wide range of
potentials, ranging from strategy drafting and planning to
supervision of technical aspects, ICICB Group holds a long
tradition in creating innovative businesses and submitting
proposals that showcase an extensive amount of professionalism
willingness, and ability to widen new horizons. Investment-wise,
ICICB Group maintains a long-term outlook and strategically targets
organic growth through acquisitions in fields in which the
management demonstrates notable expertise and experience. The
Group’s strategy allows for the utilization of optimal flexibility
in terms of financing and investment decision processes.
Contacts
Atari - Philippe Mularski,
CFO
Calyptus - Marie Calleux Tel +33 1 83 64 61 57 -
pm@atari-sa.com
Tel + 33 1 53 65 68 68 – atari@calyptus.net
Redeye AB (Certified Adviser) – Catharina Prämhall Tel: +46 8
121 576 90 – certifiedadviser@redeye.se
This is information that Atari SA. is obliged to
make public pursuant to the EU Market Abuse Regulation. The
information was submitted for publication, through the agency of
the contact persons set out above, on March 22th, 2020 at 8:00am
CET.
- CP 2021 03 19 Atari Hotels Licence Europe Afrique Asie EN
DEF