PLANO, Texas, Sept. 3, 2020 /PRNewswire/ -- NFL Kickoff
has long provided a sense of anticipation and excitement, something
larger than the sport itself that symbolizes a shifting of the
seasons and sprint toward the holidays. But perhaps there's no
greater time than now that America is yearning for the return of
its favorite sport.
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To that end, Frito-Lay North
America is rolling out its 2020 NFL Kickoff campaigns,
anchored by a star-studded TV commercial creatively themed "'Twas
the Night Before Kickoff," relating the sense of wonder and
excitement of the night before Christmas from the original iconic
poem to the night before NFL Kickoff. Think Tom Brady and Rob
Gronkowski in pajamas giddy with glee. The portfolio
campaign leads Frito-Lay's return to NFL Kickoff that also includes
programming from Tostitos, the Official Chip & Dip of the
NFL.
Frito-Lay's headlining portfolio campaign features a who's who
of current and former NFL stars, including Brady and Gronkowski,
Tony Romo, Dak Prescott,
Ezekiel Elliott, Katie Sowers and Marshawn Lynch, who provides a one-of-a-kind
narration to the newly created classic. In support of Tostitos,
Doritos, Cheetos and Lay's under Frito-Lay, the $17 billion snacks division of PepsiCo, the spot
is created by Frito-Lay's internal creative agency and directed by
Peter Berg, renown Hollywood
director with a personal passion for football with credits such as
"Friday Night Lights."
"There's something magical about NFL Kickoff that truly evokes
this sense of excitement and anticipation — it's a time when fans
can set their hopes and dreams for their team," said Rachel Ferdinando, SVP and CMO, Frito-Lay North America. "This year, the return
of the NFL matters more than ever. America is looking for a sense
of normalcy, and the return of one of the country's largest
cultural events is sure to provide that joy. Our campaign is meant
to tap into the excitement and anticipation kickoff provides and
evoke some of the same magical feelings we have during the holiday
season."
Frito-Lay Portfolio Campaign: 'Twas the Night Before
Kickoff'
- :60 TVC premiering during the NBC broadcast of NFL Kickoff game
between the Kansas City Chiefs and Houston Texans on Thursday, Sept. 10, and airing throughout the
remainder of the season.
- Digital variations to be featured throughout season on
Frito-Lay, Tostitos, Doritos, Cheetos and Lay's social handles and
supported through paid media.
- Creative theme: Current and former NFL stars channel the
excitement of the night before kickoff through a re-creation of the
iconic holiday poem "'Twas the Night Before Christmas."
- Created by Frito-Lay's internal creative agency and directed by
Peter Berg, whose notable credits
include: "Friday Night Lights," "The Kingdom," "Hancock,"
"Battleship," "Lone Survivor," "Patriots Day" and more.
- Talent includes: Tom Brady
(cameo) and Rob Gronkowski (Tampa
Bay Buccaneers); Tony Romo (former
Dallas Cowboy and current CBS
announcer); Dak Prescott and Ezekiel
Elliott (Dallas Cowboys); Katie
Sowers (San Francisco 49ers
assistant coach); and Marshawn Lynch
(former Seattle Seahawk and Oakland Raider).
Tostitos: Season-Long Homegate Hero Campaign Kicking off with
FanTrack Bags
'Twas the Night Before Kickoff leads
Frito-Lay's 2020 NFL programming, followed by a new campaign from
Tostitos:
- From stadium nachos and other culinary treasures, to raucous
crowd chants, to over-the-top tailgates, the NFL stadium experience
is one-of-a-kind. But this year it's likely to look a little
different. Tostitos, the Official Chip & Dip of the NFL, is
here to help you be the hero of your homegate and bring that
stadium experience home throughout the season, whether through
recipes, NFL stars or epic content.
- Kicking things off, Tostitos is dialing up the sounds of the
stadium for your home through unique technology with the Tostitos
FanTrack bag. These limited-edition, custom bags feature
chip-activated motion sensors — a technological innovation that
plays fans' favorite chants with every bowlful of Tostitos to
emulate the same comradery as if you were watching live on the
field.
- Tostitos FanTrack bags are available in 10 unique team designs
with coordinating iconic sounds: Baltimore Ravens, Dallas Cowboys,
Green Bay Packers, Kansas City Chiefs, Los Angeles Rams, Minnesota
Vikings, New England Patriots, New Orleans Saints, Seattle
Seahawks, and Tampa Bay Buccaneers. Fans can enter for a chance to
win a Tostitos FanTrack bag starting today by tweeting @Tostitos
using #HomegateHeroEntry and tagging their favorite NFL FanTrack
team.
- To celebrate the launch of the innovative FanTrack bags,
Tostitos is partnering with Dallas Cowboys quarterback Dak Prescott
to share his tips for hosting the ultimate NFL homegate. "Football
is returning at a time when fans and players need it most, and I'm
thrilled to partner with Tostitos to make this season feel as
normal and exhilarating as possible," said Prescott.
About Frito-Lay North America
Frito-Lay North America is the $17
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $64 billion in net revenue in
2018, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales. Guiding PepsiCo is our vision to Be the Global Leader
in Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
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SOURCE Frito-Lay North
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