How NFTs are Fueling the Anime Community in Japan
05 Gennaio 2022 - 7:16PM
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As a new year is finally upon us, it is incredible to see where
technology has taken things over the past 12 months. NFTs (aka
non-fungible tokens) have disrupted both the investing and art
world, making headlines in 2021 for their groundbreaking utility
for both creators and investors alike, and they don’t show any
signs of slowing down in 2022. In fact, NFTs just had their best
year on record, generating over $23 billion in trading volume—a
significant increase from less than $100 million recorded in 2020,
according to data from DappRadar. Anyone, who is able to legally
prove they created content, is entitled to sell that content as an
NFT. From Youtubers to entrepreneurs, the entire artist community
can now take advantage of the exciting new marketplace for their
digital art. The desirability and market value of NFTs stem from
their exclusivity, as their non-fungibility by definition means
that NFTs are classified as one-offs. This means that, unlike other
cryptocurrencies, NFTs cannot be replaced. Although one Ethereum
can replace one Ethereum, nothing will replace an original Monet
nor an NFT. Since NFTs exist on the blockchain, they cut out the
need for any middlemen. These digital assets have been rapidly
adopted as a new form of investment over the last year or so, but
their value lies not only in being an exclusive asset to
revere—they also provide a way for independent creators to earn an
income. One such artistic community, in particular, has been
flourishing due to the emergence of NFTs and that is Japan’s anime
and manga community. Although the artistic genres have their roots
back in the 12th century and rose to popularity in the 20th
century, the manga and anime communities have been once again
thrust in the spotlight, thanks to the emergence of NFTs. “One
Piece” is a famous manga series that published its 100th volume in
September 2021. Over the last two decades, the series sold more
than 490 million copies, previously setting a record for the most
printed comic series by a single author. Its publisher Shueisha has
selected 10 classic scenes from the series to turn into luxury
prints, which are priced at nearly 500,000 yen ($4,500) each. In
September, a lottery was launched to purchase one of the 20
limited-edition prints of each illustration, attracting 3,000
entries in the first two days. With each print allowing owners to
see when the artwork had changed hands via their smartphone, these
art prints backed by the blockchain weren’t your traditional manga
artwork. This is a prime example of how NFTs are adding further
value to the anime community. Although manga artists commonly
illustrate for publications, the original drawings are often not
preserved or celebrated as a legacy. NFTs provide a solution to
this problem, creating a way for both anime and manga art to be
appreciated, honoured, and remembered for years to come. Anime is
already an internationally-recognized artistic genre that is
beloved by many across the world. However, thanks to NFT
technology, the genre has now been made more accessible, with
creators able to distribute their creations across the globe by
simply logging onto NFT marketplaces. One company, in particular,
that is fostering the anime and manga artistic community is Goku.
The platform was created to build a community for anime and manga
enthusiasts as a hub to share their interests. Its token aims to be
the first of its kind and its platform provides a way for artists
to interact with their fans directly and allow users to buy, sell,
and trade NFTs. The company is also excited to launch its own line
of limited-edition NFTs via OpenSea and Rarible. Goku aims to
provide a place where communities can connect over their love and
passion of anime and manga art and celebrate and uphold the genre’s
legacy in a way that it deserves. Photo by Dex Ezekiel on
Unsplash
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