Mulberry Group PLC Launch of New Sustainability Manifesto (9564V)
20 Aprile 2021 - 8:00AM
UK Regulatory
TIDMMUL
RNS Number : 9564V
Mulberry Group PLC
20 April 2021
20 April 2021
Mulberry Group plc
("Mulberry" or the "Company")
Launch of New Sustainability Manifesto - Mulberry Made to
Last
Commitment to transform the business to a regenerative and
circular model, encompassing the entire supply chain - from field
to finished product - by 2030.
Mulberry Group plc is pleased to announce the launch of the The
Mulberry Made to Last Manifesto, laying out an ambitious commitment
to transform the business to a regenerative and circular model,
encompassing the entire supply chain - from field to wardrobe - by
2030. The launch marks the Company's 50(th) anniversary year as a
British luxury brand.
The Made to Last Manifesto focuses on six key actions for
change:
1. Pioneer a local, transparent 'farm to finished product' supply chain model
2. Develop the world's lowest carbon leather sourced from a
network of organic and environmentally conscious farms
3. Achieve net zero carbon emissions by 2035
4. Continue to extend the life of Mulberry products through repair and restoration
5. Buy back, resell or repurpose any Mulberry bag
6. Extend Mulberry's commitment to being a real Living Wage
employer by working with its network of suppliers to achieve the
same
Acknowledging the environmental issues associated with cattle
farming, Mulberry believes the continuation of a long and
successful association with leather is dependent on achieving full
traceability from farm to finished product, allowing us to put in
place a network of organic and environmentally conscious farms to
supply the hides to create our leather. This network will provide
the foundations for our regenerative and circular supply chain by
2030.
Later this year, Mulberry will release its first locally made
'farm to finished product' bags using the world's lowest carbon
leather. This collection will represent the future of the business,
establishing a model that can be replicated with a network of
trusted partners and underpins the Group's commitment to reaching
net zero carbon emissions by 2035.
Mulberry's transformative approach to leather sourcing will be
at the heart of the brand's purpose and reflected in the way it
innovates new solutions across the business from integrating
recycled nylon and regenerative organic cotton into its products to
continuously assessing and reducing the environmental impact of its
packaging and physical store network.
Since the Group's inception it has remained committed to making
more than half of its products in the UK. Today those factories are
carbon neutral and every person working in them is paid a real
Living Wage.
The Repairs Team at The Rookery, one of Mulberry's Somerset
factories, are masters of restoration, and repair and renew over
10,000 bags a year, with leather and hardware archives going back
35 years.
Additionally, through the Mulberry Exchange, Mulberry matches
authenticated and beautifully restored classics with a new owner.
This platform, originally launched in-store in 2020, is now going
digital on mulberry.com, alongside a recently launched partnership
with Vestiaire Collective, making resale a core pillar of
Mulberry's circularity strategy.
If the day comes that one of Mulberry's bags really has reached
the end of the line, Mulberry will buy it back, and use it to power
the production of a new bag through an innovative energy reclaim
system unique to its strategic partner Muirhead, a member of the
Scottish Leather Group, ensuring that the line never ends, it just
becomes a circle.
The Made to Last Manifesto promises that the Mulberry business
and a Mulberry bag represent a commitment to regeneration, renewal
and reimagination. Keeping this promise requires a culture change
across the industry, the supply chain and amongst customers, a
radical shift in both the way things are made and the way they are
used.
THIERRY ANDRETTA, CHIEF EXECUTIVE OFFICER, COMMENTED:
"At Mulberry we have already taken significant action to embed
sustainability across our business, but today we offer our
commitment to a programme of transformative change, embedding
principles of regeneration and circularity across our entire supply
chain. We are committed to creating a local, transparent 'farm to
finished product' sourcing model and whilst we are at the beginning
of this transition, I am immensely proud of my colleagues and the
work done to launch the Made to Last Manifesto. We look forward to
the challenges ahead."
To learn more about Mulberry's Made to Last Manifesto attend the
Made to Last digital presentation at 0930 GMT today, 20 April 2021,
a http://madetolast.mulberry.com/ or by contacting
mulberry@headlandconsultancy.com
Enquiries:
Mulberry Group plc Tel: +44 (0) 20 7605
Charles Anderson (Group Finance Director) 6793
Headland (Public Relations) Tel: +44 (0) 20 3805
4822
Lucy Legh / Jane Glover
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