By Michael Dabaie

Procter & Gamble said it is launching recyclable HDPE toothpaste tubes in North America and Europe.

Procter & Gamble said it will start the switch to the recyclable HDPE tubes for Crest, Oral-B and European brand Blend-a-med in January 2021 and will continue until full conversion by 2025 for the U.S. and Europe.

The company said it is in discussions with several HDPE tube suppliers and has reached an agreement with Albea to start using its proprietary Greenleaf Generation 2 tube technology, which enables the tubes to be recyclable where collection programs are active.

Write to Michael Dabaie at michael.dabaie@wsj.com

(END) Dow Jones Newswires

December 01, 2020 08:47 ET (13:47 GMT)

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