Reckitt Benckiser to Offer Botanical Origin Laundry Products Exclusively on Amazon
26 Agosto 2020 - 6:17PM
Dow Jones News
By Stephen Nakrosis
Reckitt Benckiser Group PLC on Wednesday said it was launching
Botanical Origin, a plant-based cleaning brand, which will be
available exclusively on Amazon.com.
RB, the trading name of the Reckitt Benckiser, said that
Botanical Origin formulas are "sensitive, hypoallergenic and
dermatologist-tested," and contain no dyes, brighteners, phosphates
or parabens.
RB said Botanical Origin aims to reach 100% post-consumer
recycled plastic use by 2022 and wants to launch new, renewable
packaging by 2025.
Botanical Origin is the first RB brand to launch exclusively on
Amazon in the U.S., the company said.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
August 26, 2020 12:02 ET (16:02 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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