Sure Ventures PLC Follow-on Investment in Admix (6452J)
15 Aprile 2020 - 8:00AM
UK Regulatory
TIDMSURE
RNS Number : 6452J
Sure Ventures PLC
15 April 2020
SURE VENTURES PLC / ISIN: GB00BYWYZ460 / Ticker: SURE / Market:
SFS / Sector: Investment
15(th) April 2020
SURE VENTURES PLC ('Sure Ventures' or 'the Company')
Follow-on Investment in Admix
SURE VENTURES PLC, the London listed venture capital fund, which
invests in early stage software companies across a range of
verticals, is pleased to announce that Sure Valley Ventures ('Sure
Valley'), in which it holds a 25.9% interest, has participated in a
Series A investment round in Admix (Wam Group ltd), who has raised
up to $6.1m dollars.
Admix has built a monetization platform for the next generation
of entertainment, from traditional gaming to emerging channels such
as Esports and VR/AR content. The company continue to enhance and
develop a "marketplace" connecting gaming/content developers with
advertisers who want to buy non-intrusive, in game/content-ad
formats for their brands. Admix have made strong progress
monetising their business model and this Series A investment round
will give them the capital to scale their platform.
Sure Valley was an initial seed investor in November 2018,
investing an amount of circa GBP 400,000 in and this Series A round
represents a 450% unrealised gain. Sure Valley Ventures has
committed a further GBP443,259. in the series A round and currently
holds a 7.02% stake in Admix.
Gareth Burchell-Director Sure Ventures PLC
"We would like to congratulate Co-Founders Joe Bache-Morris and
Sam Huber (CEO) on achieving their series A funding round and look
forward to seeing them continue on their successful growth path in
the coming months and years. The "marketplace" they have created is
an efficient and hugely scalable tool, allowing both content
producers and advertisers to conduct business seamlessly. Given the
challenging economic environment we find ourselves in, home content
consumption and brand placement within that content is more
important than ever ."
- ENDS -
For further information, please visit www.sureventuresplc.com or
contact:
+44 (0) 20 7186
Gareth Burchell SURE VENTURES PLC 9918
Isabel de Salis / St Brides Partners (Financial +44 (0) 20 7236
Melissa Hancock PR) 1177
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END
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