Members worldwide purchased more than 100
million products during Prime Day
The Fire TV Stick Basic Edition was the
best-selling product in Canada on
Prime Day 2018. Additional best-selling products included the
Instant Pot Duo 7-in-1 Multi-use (6 Quart), LifeStraw Personal
Water Filter and Bose QuietComfort Noise Cancelling
Headphones
SEATTLE, July 18, 2018 /CNW/ - (NASDAQ:AMZN) – On a day
(and a half) with more than one million deals worldwide offered
exclusively to Prime members, sales this Prime Day surpassed Cyber
Monday, Black Friday and the previous Prime Day, when comparing
36-hour periods, making this once again the biggest shopping event
in Amazon history. Prime members worldwide purchased more than 100
million products during this year's Prime Day event. Best-sellers
worldwide were the Fire TV Stick and Echo Dot – making this, with
12-hour early access to deals, the biggest event ever for Amazon
devices. Small and medium-sized businesses selling on Amazon far
exceeded $1 billion in sales
worldwide this Prime Day.
"Prime Day offers us a unique opportunity to thank Prime members
with our best deals," said Jeff
Wilke, CEO Worldwide Consumer, Amazon. "Extending Prime Day
to a day and a half this year allowed us to further reward members
with unbeatable deals, access to exclusive new products and
unforgettable experiences that highlight the many benefits of a
Prime membership. All of this was made possible because of our many
valued associates around the world – the global team that continues
to make Prime Day bigger and better."
Global Highlights from Prime Day 2018
- A record number of Prime members shopped across 17
countries.
- Amazon welcomed more new Prime members on July 16 than any previous day in Amazon
history.
- Customers purchased millions of Fire TV devices on Amazon
globally during Prime Day.
- Prime Day was the biggest event ever for Echo devices with
screens.
- Customers purchased more than five million items in each of the
following categories: Toys, Beauty Products, PCs and Computer
Accessories, Apparel and Kitchen Products.
- July 16 was the best day ever for
Fire TV devices and Kindle e-readers on Amazon globally.
- For the first time, members in Australia, Singapore, the
Netherlands and Luxembourg
participated in Prime Day.
- Millions of customers around the world streamed Unboxing Prime
Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown
hosted by Twitch Prime with a performance by deadmau5.
Prime Day Best Sellers by Country
Customers' most popular purchase this Prime Day was the Fire TV
Stick, which was not only the best-selling Amazon device, but also
the best-selling product from any manufacturer in any category
across Amazon globally. Top sellers from around the world,
excluding Amazon devices, include:
- Canada: Instant Pot 6Qt
7-in-1 Multi Use; LifeStraw Personal Water Filter; Bose
QuietComfort Noise Cancelling Headphones
- U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test;
and LifeStraw Personal Water Filter
- U.K.: Bosch Cordless Drill; Philips Hue Personal Wireless
Lighting Light strip; Finish Dishwasher Tablets
- Spain: SanDisk Ultra 64GB
memory card with SD adaptor; Cecotec Conga Excellence 990 4 in 1
iTech 3.0 robot vacuum cleaner
- Singapore: Coca-Cola Zero
Sugar; Play-Doh Shape and Learn Shape a Story; Kleenex Ultra Soft
Toilet Tissue
- Netherlands: Osmart Zigbee
Smart Plug; Philips Hue White Ambiance GU10 LED Spot; Sandisk Micro
SD
- Mexico: Ace Powder Laundry
Detergent; Amazon Basics USB Lightning Cable
- Luxembourg: Jamie Oliver Tefal
pan; Brita water filter; Solar-lamp in preserve jar with USB
connector
- Japan: Top Super Nanox Liquid
Laundry Detergent + Extra Large Refill, SAVAS Whey Protein 100
cocoa flavor 1050g
- Italy: Finish Dishwasher Tabs
All in 1 Max; Braun Multi-grooming
Kit Precision Trimmer 9-in-1 for beard Styling; Hoover Rechargeable
Broom 2-in-1 Freedom
- India: Redmi Y2 Gold 32 GB smartphone; Tata salt; Mi 10000mAH
Li-Polymer Power Bank 2i
- Germany and Austria: PlayStation Plus Membership;
Jamie Oliver Pan by Tefal; Osmart
Zigbee Smart Plug
- France: PlayStation Plus
Membership; SanDisk Ultra 64GB memory card, TP Link Wi-Fi connected
plug
- China: Philips Sonicare
Healthy White HX6730 Toothbrush, Braun Digital Ear Thermometer,
Paul & Joe Beaute Moisturizing Foundation
- Belgium: SanDisk Ultra 128GB;
Osmart Zigbee Smart Plug; Philips Hue lightbulbs
- Australia: PlayStation 4 Pro
1TB Console with Bonus Fortnite Content; FIFA 18 PlayStation 4;
Philips Hue lightbulbs
Spotlighting Small and Medium-Sized Businesses
Small and medium-sized businesses selling on Amazon far exceeded
$1 billion in sales worldwide this
Prime Day. Products from these unique sellers increase variety,
selection, and contribute to the ever-expanding inventory available
to Prime members worldwide.
Feedback from Canadian small and medium-sized businesses
includes:
"We participated in our second Prime Day this year and it blew
all previous discounted days out of the water. We sold more units
than last year's Prime Day and Black Friday combined. It is
fantastic to be able to reach so many customers in such a short
period of time who are now all familiar with our brand. We are
already looking forward to breaking this record next year."
Tania Brassard, GoWood
from Montreal, QB
"This is our second Prime Day on Amazon.ca. It's a phenomenal
experience in terms of traffic and sales. The transaction level is
easily several times higher than usual and the momentum goes for
the whole week. We will definitely come back next year and let more
customers enjoy great deals on our popular products." Tao Guo,
Little Bot Inc. from Toronto, ON
"We saw a huge jump in our sales! It was the biggest sales day
for us since the previous Prime Day and we are already looking
forward to next year." James
Edwards, Spektrum Glasses from Vancouver, BC
"This year has been our best Prime Day yet! After record sales
and increased customer engagement, we plan to continue
participating in Prime Day every year!" Baber Khimani, Blackstone Naturals
from Mississauga, ON
Unboxing Unique Experiences Around the Globe
In the week leading up to Prime Day 2018, millions of customers
streamed the Unboxing Prime Day events. Amazon Music hosted an
exclusive concert featuring Ariana
Grande, Alessia Cara,
Julia Michaels and Kelsea Ballerini in New York, Twitch Prime invited deadmau5 to
take on the world's top gamers in a PUBG Squad Showdown in
Los Angeles and customers in
London, Tokyo and Milan were able to join in the live
celebration with a number of unique experiences. Highlights from
these events are available here.
Every Day Made Better with Prime
Prime was designed to make your life better every single day. Over
100 million paid members around the world enjoy the many benefits
of Prime, including shopping and entertainment. In Canada,
that includes unlimited access to award-winning movies and TV
episodes with Prime Video, access to over one million songs on
Prime Music, unlimited photo storage with Prime Photos, Twitch
Prime, early access to select Lightning Deals, and more. Prime was
built on the foundation of unlimited fast, free shipping and
members receive Prime FREE Same-Day Delivery
in Toronto and Vancouver, Prime FREE One-Day
Delivery in over six cities, and unlimited Free Two-Day Shipping on
millions of items. Start a free trial of Amazon Prime
at www.amazon.ca/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire
TV, Amazon Echo, and Alexa are some of the products and services
pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
SOURCE Amazon Canada