Sealand Capital Galaxy Limited FORMATION OF NEW JV AND UPDATE ON SUNCITY CONTRACT (7022P)
14 Ottobre 2019 - 8:00AM
UK Regulatory
TIDMSCGL
RNS Number : 7022P
Sealand Capital Galaxy Limited
14 October 2019
For release: 07.00 a.m., 14 October 2019
Sealand Capital Galaxy Limited
("Sealand", or the "Company")
FORMATION OF NEW JOINT VENTURE AND UPDATE ON SUNCITY
CONTRACT
Sealand Capital Galaxy Limited (LSE: SCGL) is pleased to give
the following operational update and announce its next development
in the cross-border advertising and marketing industries.
New Joint Venture Company ("JV")
Sealand has agreed with the "Walk You Through The UK" WeChat
official account owner to form a new JV company (subject to
approval from the Chinese government) which will provide
advertising and marketing services with the owner of that account,
Jiangmen Xiaoming Internet Technology Limited (company name
translated from Mandarin Chinese). Sealand will hold the majority
of the shares in the JV. The JV will use a variety of marketing
schemes available on social media in China to provide competitive
advertising, customer targeting and marketing solutions to a wide
variety of merchants.
The "Walk You Through The UK" WeChat account has around 700,000
Chinese and British followers and is used by merchants to
disseminate news of new products, promotions and 'hot topics' to
the account's followers. The account provides effective and
low-cost exposure for Chinese and British merchants to Chinese
travelers and tourists.
Through the JV, Sealand will also launch the official account of
"Walk You Through The UK" on two of the most popular short video
social media applications in China; Douyin (also known as TikTok in
other countries), a leading global short video platform with 500
million active users and Kuaishou, a platform with over 340 million
active users. Sealand will create original short videos, aimed at
providing interesting information to Chinese travelers on the UK
and exposure to unique brand products, which can be offered by
merchants to followers of the account. Adverts will be embedded in
the short videos, as well as product introductions, promotions and
links to make purchases.
New Sky Global: Contract Update
In May 2019, New Sky Global ("NSG"), a Hong Kong-incorporated
digital marketing and advertising firm, 55% owned by Sealand,
signed a new contract (the "contract") with Tenet, a Multi-Channel
Network (MCN) provider, and Suncity Group Leisure Services Limited
("Suncity"). Under the terms of the contract, NSG manages Suncity's
Douyin account. NSG has very successfully handled setup, video
content planning, management, filming, production and other
value-added services for Suncity and in the first three months of
the contract, 16 Douyin videos were filmed and published,
generating in total in excess of 872,000 likes for and adding over
170,000 new followers to Suncity's Douyin profile. In total, over
38 million video views were recorded by high potential consumers.
These numbers exceeded all expectations. Since Suncity has a wide
range of properties and projects which all require marketing, New
Sky Global is confident that it can sell even more services to
Suncity in order to market its further offerings on online
platforms such as Douyin off the back of the considerable success
and progress already achieved.
Discussions between New Sky Global and the Hoiana Resort, De
Nang Catheral, Vietnam have progressed well and have entered the
final contract negotiating phase. The Company expects to update the
market on this contract to provide advertising and marketing
services in due course.
Nelson Law, Executive Chairman of the Company, commented:
"The aim of all our products is to help increase the
effectiveness of advertising campaigns and drive sales for
merchants wishing to take advantage of the huge potential of the
Chinese market and of Chinese travelers overseas. Due to the high
follower numbers of the official "Walk You Through The UK" WeChat
account, the JV will be ideally positioned to create a number of
marketing and advertising initiatives allowing British brands and
merchants to enter the profitable and growing Chinese cross-border
e-commerce market. This will help these merchants to sell their
goods to consumers in Mainland China and we believe will eventually
lead to the creation of a new eCommerce platform and travel
programme, which will introduce products and promote them on
Tencent platforms.
"New Sky Global has proven itself to be a highly effective
brand-builder, and the results it has achieved for its biggest
client, the Suncity Group, have exceeded targets. Not only has this
earnt the Company healthy revenues, but the successful case study
will help NSG win other opportunities within the Suncity Group; as
well as with other multinational corporations."
-Ends-
Enquiries
Sealand Capital Galaxy Limited
Law Chung Lam Nelson, Executive Chairman + 44 7537959788
Belvedere Communications +44 20336872756
Notes to Editors:
-- Sealand Capital Galaxy Limited (LSE: SCGL) is engaged in the
investment and acquisition of IT and social media businesses in the
APAC region with high growth potential.
-- The Company's Shares are traded on the Official List of the
London Stock Exchange's main market for listed securities under the
ticker SCGL.
-- Further information on Sealand is available on its website http://www.scg-ltd.com/
Disclaimer
This announcement contains certain forward-looking statements.
These statements are made by the Company's directors in good faith
based on the information available to them up to the time of their
approval of this announcement but such statements should be treated
with caution due to inherent uncertainties, including both economic
and business factors, underlying such forward-looking information.
This announcement has been prepared solely to provide additional
information to shareholders to assess the Group's strategies and
the potential for those strategies to succeed. This announcement
should not be relied on by any other party or for any other
purpose.
This information is provided by RNS, the news service of the
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END
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