Ontex expands baby pants range to meet growing market demand
11 Gennaio 2024 - 11:30AM
Ontex expands baby pants range to meet growing market demand
Aalst, Belgium, January 11,
2024 – Ontex Group NV, a leading international provider of
personal hygiene solutions, has launched a baby swim pants line for
retailers based on its growing baby pants manufacturing platform
HappyFitTM. Ontex engineers have designed these swim pants to
remain comfortable in water without swelling and staying in place
thanks to side elastics and a soft and colourful material.
Baby pants made on the Ontex HappyFit platform have been
submitted to numerous panel tests around Europe and collected
outstanding positive feedback in key values, like 'fit', 'leakage
rate' and 'softness’.
“Our engineers’ expertise in hygiene materials
and our existing manufacturing platform have created a product line
that helps retailers grow their popular baby pants offering, while
families can enjoy time in the water without breaking the bank.
This is what innovation at Ontex is all about: partnering with
retailers to develop affordable quality products,” said Annick De
Poorter, Chief Innovation & Sustainability Officer at
Ontex.
With more and more toddlers enjoying water
activities throughout the year, baby Swim Pants are a product that
helps develop consumer loyalty, provided the retailer finds the
right product and price position on its shelves.
According to Euromonitor, baby pants are
expected to continue to drive the category growth over the next
four years. Meanwhile, reduced purchasing power pushes consumers to
make smart choices, boosting the market share of baby care retailer
brands, many of which are produced by Ontex. Ontex outperformed the
growing disposable pants market in 2022 and continued to grow sales
with double-digits during the first nine months of 2023.
Ontex’s baby swim pants, as well as recently
announced feminine care, baby and adult care innovations
demonstrate how Ontex’ focus on its core business is enabling the
company to deliver innovation faster. Faster innovation is part of
Ontex’s strategic vision to be the number one partner to the retail
and healthcare sectors in Europe and North America.
Enquiries
-
Investors
Geoffroy
Raskin +32 53
33 37 30
investor.relations@ontexglobal.com
-
Media
Maarten Verbanck +32 53 33 36
20
corporate.communications@ontexglobal.com
About Ontex
Ontex is a leading international provider of
personal hygiene solutions, with expertise in baby care, feminine
care and adult care. Ontex’s innovative products are distributed in
more than 110 countries through leading retailer brands, lifestyle
brands and Ontex brands. Employing some 7.500 people all over the
world, Ontex has a presence in 20 countries, with its headquarters
in Aalst, Belgium. Ontex is listed on Euronext Brussels and is part
of the Bel Mid®. To keep up with the latest news, visit ontex.com
or follow Ontex on LinkedIn, Facebook, Instagram and
YouTube.
- Press release Ontex baby swim pants 20240111
Grafico Azioni Ontex Group NV (EU:ONTEX)
Storico
Da Nov 2024 a Dic 2024
Grafico Azioni Ontex Group NV (EU:ONTEX)
Storico
Da Dic 2023 a Dic 2024
