Cannes Lions awards Grand Prix to Working with Cancer
19 Giugno 2023 - 9:31PM
Cannes Lions awards Grand Prix to Working
with Cancer
Recognised with the
highly-coveted Lions
Health Grand Prix for Good
CANNES – June
19, 2023: Today, five months after its launch in
Davos and subsequent global wake-up call at the Super Bowl, Working
with Cancer has been recognised by Cannes Lions with the Grand Prix
for Good, designed to celebrate the use of creativity to positively
impact not only business and brand, but also the world at
large.
With over 600 pledging businesses, impacting
more than 20 million employees, Working with Cancer is a true cross
industry coalition, driving societal progress across cultures and
geographies, to end the stigma of cancer in the workplace. Momentum
continues to soar, spanning corporate sectors including government,
most recently with the French state confirming to sign the
pledge.
Arthur Sadoun, global CEO and Chairman
of Publicis Groupe commented: “On behalf of the 600
companies that have already pledged, I would like to sincerely
thank the jury for elevating Working with Cancer to another level
of global awareness. Receiving the esteemed Grand Prix for Good
recognition further demonstrates what is possible when we come
together for positive change. As an industry, there are not that
many causes or social initiatives that we can wholly affect.
Erasing the stigma of cancer in the workplace is one we can take on
and change forever.”
Mel Routhier, Jury President of
Health and Wellness and CCO of VMLY&R
Chicago, added: “Working with Cancer stopped us in our
tracks. We not only saw a brilliantly creative idea, but we also
saw a globally impactful one—with scale, inclusivity and the real
potential to change employee care forever. To think that this point
in time could mark the beginning of what will one day be seen as
table stakes for how companies support their employees is
exceptionally powerful. And most deserving of the ultimate
recognition in the Grand Prix For Good.”
See the film here
The movie was realized by Publicis
Conseil
Please find the press release here
Contacts
Lizzie Dewhurst Michelle McGowan |
Corporate Communications Corporate Communications |
|
lizzie.dewhurst@publicis.com
michelle.mcgowan@publicisgroupe.com |
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