RNS Number:0407L
Sportsworld Media Group PLC
3 October 2001



3 October 2001


                         SPORTSWORLD MEDIA GROUP PLC

            62% INCREASE IN EPS REFLECTS STRONG ORGANIC GROWTH AND
                       CHANGING DEMANDS OF ADVERTISERS

             Preliminary results for the year ended 30 June 2001

Pre-tax profits, before goodwill amortisation and exceptional items, increase
192% to #12.0m (#4.1m) on revenues up 72% to #35.6m (#20.8m)

Operating profits, excluding goodwill amortisation and exceptional items, jump
to #11.5m from #3.6m

Earnings per share, excluding goodwill amortisation and exceptional profit,
improves 62% to 13.9p (8.6p). Including exceptional profit of #3.6m, EPS rises
77% to 19.1p (10.8p)

Net cash balances of #13m

Results reflect:
strong organic growth from all three Sportsworld divisions;
major new client wins;
successful integration of acquisitions in previous years; and
growing move by marketers away from advertising to content television
programming

Complementary bolt-on acquisitions during the year already well-bedded down

Market dynamics support opportunities for strong further growth. Good future
visibility compared to other advertising dependent media businesses

Board confident of continued progress in current year and beyond

Commenting on the results and future prospects, Sportsworld's Chief Executive
Geoff Brown said:

"This was a strong performance and reflects both strong organic growth and the
move by advertisers away from the traditional 30-second television commercial
to the use of programming content. We are uniquely placed to offer our clients
brand building through television content creation, event management and
sponsorship opportunities.

"Unlike others in the media sector, we are not exposed in the same way to the
decline in advertising spend. Indeed, we are benefiting from the trend by
advertisers to seek new avenues of communication. Future visibility for
Sportsworld is therefore good and we are confident of making good progress
this year and beyond."

Notes to Editors:

Photographs for the media are available at newscast online -
www.newscast.co.uk - Tel: 020 7608 1000.

Enquiries:

Geoff Brown, Chief Executive
Andy Fletcher, Chief Financial Officer
Sportsworld Media Group plc                         Tel: 020 7240 9626

Tim Spratt / Tania Parsons
Financial Dynamics                                  Tel: 020 7831 3113




GROUP CHIEF EXECUTIVE'S REVIEW

FINANCIAL SUMMARY

Sportsworld Media Group has achieved record results for the year ended 30 June
2001. Significant increases in revenue and profit reflect strong organic
growth in all areas of the Group's business - television, brand and
sponsorship, stadia and athlete representation.

Pre-tax profits, before goodwill amortisation and exceptional items, increased
by 192% to #12.0m (#4.1m) on revenues up 72% to #35.6m (#20.8m).  Operating
profits, excluding goodwill amortisation and exceptional items, increased by
219% to #11.5m (#3.6m).

Exceptional profits of #3.6m arose on the sale of the Australian Outdoor
business (#3.4m), and the sale of BSkyB shares (derived from the investment in
Sports Internet), giving total pre-tax profits of #15.6m before goodwill
amortisation.

Earnings per share, excluding goodwill amortisation and exceptional profit,
increased by 62% to 13.9p (8.6p). Earnings per share before goodwill
amortisation increased 77% to 19.1p (10.8p). In line with the Group's current
development policy, there will be no dividend.

The Group had no debt at the year end and net cash balances of #13m. Net cash
from operating activities was #3.5m (#1.8m). A long term bank facility of #30m
has been agreed with National Australia Bank which is available to the Group
as it considers further acquisitions.

During the year, the Group made six further acquisitions and these
acquisitions contributed #0.9m or 8% of total operating profit and 8% of
revenue.

MARKET DYNAMICS

The market environment in which the Group operates is benefiting from major
and irreversible changes in the global television and advertising industries,
including:

The continued growth in new television channels

The worldwide trend of programme outsourcing by all major television networks
to independent producers

The further decline in the effectiveness of 30-second television commercials
in the multi-channel television environment due to audience fragmentation

The acceptance by global broadcasters of advertisers owning the editorial
content of programming

The growing acceptance by media planning and buying groups of content as an
advertising vehicle for many global brands

The consolidation and globalisation of the markets in which the Group operates
including television production, sponsorship, sports marketing, stadia and
athlete representation.

As a result of these market dynamics, the Group has substantially increased
its television, sponsorship, event management and stadia and athlete
representation revenues and profits.

OPERATIONS UPDATE

Television Programming and Distribution

Sales from the division increased by 95% to #16.8m, representing 47% of the
Group's total revenue.  The portfolio of the Group's TV programmes has grown
substantially during the past year and now covers sports magazine formats,
action sports and "live" events programmes.  In February, the Group became the
exclusive global media and marketing partner for the Association of Surfing
Professionals, owners of the World Surfing Tour.  This, along with
Sportsworld's exclusive international relationships with triathlons,
windsurfing and snowboarding properties, makes the Group the leader in
freesports television content and events.  These programmes are very
successful in reaching the all important 16-24 year old category, that are
normally difficult to reach on television.

During the year, the Group also secured the overseas rights to the Pepsi Chart
Show.  This format has become the cornerstone of Pepsi's global music strategy
and is produced by the Group weekly for 33 international markets.

The Group continued to expand its television programming into youth focussed
entertainment formats.  It has a joint venture in Five Divas, which owns the
global rights to the Popstars brand and intellectual property.  This highly
successful 13 part series has been launched in 20 countries including the US,
the UK and Canada.  In Australia, the second series of Popstars has proved to
be as big a ratings success as the first series.  The Group also launched
Supermodels in partnership with the New York based Ford model agency.  This
eight part series follows the selection process of Ford's new Supermodel of
the Year and the format has already been sold into more than a dozen markets.

To further capitalise on the opportunities within the programming content
market, the Group launched in August a new independent production company,
Zeal Television.  Zeal TV has already secured a worldwide first-look deal with
Chatterbox Partnership - one of the most experienced and recognised format
creation companies in Europe - for the exclusive use and distribution of its
format catalogue. The two companies will create formats for the UK and
international markets and Zeal TV will also sell all Chatterbox formats
outside the UK.

Market dynamics are increasingly changing to Sportsworld's advantage. The
strong demand for programming content is being fuelled in part by new
television channels as countries transform themselves into multi-channel
markets. Additionally, broadcasters are outsourcing more programme commissions
to groups, such as Sportsworld, which produce high rating programmes more cost
effectively and which also deliver advertisers as part of the programme
content. Target audiences continue to fragment in the multi-channel
environment, further enhancing the Group's prospects in specialised television
programming.

Brand and Sponsorship

The Group's sales from brand sponsorship increased 185% to #9.6m.  There was
significant new business from global advertisers for the Group's growing
portfolio of sport and entertainment television content.  Major new clients
include Pepsi, Mastercard, Sony, Unilever, Colgate Palmolive and L'Oreal.  As
television audiences continue to fragment, advertisers are shifting from
traditional 30-second formats into programme content.  Aided by media
planners, Sportsworld can quantify significant cost savings for advertisers in
their use of television.  In difficult economic times, this is particularly
appealing to advertisers.

Other major sponsorships in non-television included the npower sponsorship of
UK based Test Cricket, the Travelex sponsorship of the Australian Cricket Team
for the recent Ashes series, projects for windsurfing and triathlon events and
the World Surfing Tour. New clients won include Billabong and O'Neill and
further brand and sponsorship work continued with the Scottish Rugby Union.

Stadia and Athlete Representation

The Group's sales in this division, primarily from stadia, increased by 19% to
#7.6m reflecting the relative maturity of the business compared to television
sales and brand sponsorship.  Nevertheless, this is a strong and growing part
of Sportsworld's business and has enabled the Group to introduce other parts
of its business to a number of the stadia it represents.

In Australia, the Group has launched Big Screen Productions which is already
providing content to the high definition screens at the Melbourne Cricket
Ground and The Colonial Stadium. Through its acquisition of Elite Sports
Properties, Sportsworld is also providing high profile talent to the Australia
Football League (Australian Rules) for the pre-match and half time
entertainment that is being managed by the Group's event marketing business.

In the UK, the Group has extended its contracts with Headingley, Edgbaston,
Trent Bridge and Old Trafford cricket grounds to 2006 and is currently in
negotiations with both Lords and The Oval for the same extension.

The Group remains committed to increasing the number of stadia under
management, which currently number 45.

Through its acquisition of IMS, HN Sports and Elite Sports Properties, the
Group has a small but growing business in athlete representation.  Sportsworld
intends to expand further in this area if other strategic opportunities
present themselves.

GROUP DEVELOPMENT

While the focus of the Group during the year has been on organic growth and
the development of earlier purchases, it has also made further strategic
acquisitions of complementary companies that have intellectual property and
content capable of global exploitation.  These included:

Elite Sports Properties

In May, the Group acquired Melbourne-based Elite Sports Properties Limited
("ESP") for an initial cash consideration of approximately AUS$17.5m (#6.1m).
Further deferred consideration may become payable depending upon the net
profits of ESP over the three financial years ending 31 December 2003.

ESP specialises in athlete management, licensed product, live entertainment,
promotions and related intellectual property and as such is highly
complementary to the Group and its activities worldwide and in Australia.
Since its establishment in 1996, ESP has become a significant player in the
sports marketing business in Australia with key operations in:

Athlete Management - managing over 20 current Olympic, World and Commonwealth
champions, including some of Australia's highest profile Olympians such as
Michael Klim and Susie O'Neill, along with Olympic legends such as Mark Spitz
and Shane Gould. The majority of ESP's contracts in this area run for 3-4
years.

Football Management - managing appearances, speaking engagements,
endorsements, licensing and sponsorships for many of the most prestigious
Australian Football League (AFL) players.

Licensing - managing the master license and royalties for AFL, the Sir Donald
Bradman Foundation, ESP Athletes and Sydney Organising Committee of the
Olympic Games (SOCOG) Memorabilia.

Events - managing events including the AFL Grand Final Village and Golf Days.

Direct Sales - sports memorabilia and merchandise development, design and
marketing direct to consumers

IMS

The Group acquired the entire issued share capital of Infinite Management
Solutions Pty Limited ("IMS") for a total initial consideration of AUS$850,000
(#308,000).   Further deferred consideration may become payable, depending
upon the net profits of IMS over the five financial years ending 2005.

IMS, based in Melbourne, is one of the world's leading 'action sport'/
freesport athlete representation firms, providing athletes for sponsorship
opportunities and events, and managing their professional development.  The
acquisition provides further opportunities to create cross-selling
opportunities for a range of freesports-related products, as well as providing
freesports athletes for the events organised in the Group's managed stadia.

HN Sports & Entertainment Limited

In March, the Group acquired UK based HN Sports and Entertainment Ltd, an
athlete representation company providing a full range of management services
to professional sportsmen, particularly footballers. It also provides
consultancy services to a number of Premier and Football League clubs on a
retainer basis. It will work within the Media and Marketing Division and help
to develop relationships with clubs, athletes and governing bodies.

Uplink

In June the Group acquired the assets of Uplink Sport 2000 Limited and Uplink
Media Limited (together "Uplink") - New Zealand based companies specialising
in the creation and production of sports programs for television. Uplink has
developed a number of exciting sports and general entertainment formats which
will be used throughout the Group's global network.

X-treme

In September, the Group acquired a 51% stake in Europe's leading extreme
sports programme content supplier and video distributor, X-treme Video SAS
("X-treme").

X-treme was founded in 1994 by Franck Bywalski and Valerie Martin, who
identified a demand in the European market for high quality freesports content
for television and video. X-treme has accumulated an impressive archive,
consisting of more than 400 hours of quality programming, making it one of
Europe's leading suppliers of extreme sports content.  Currently, X-treme,
based in Biarritz, France, has distributors in 20 major territories, and sells
videos through retailers and direct mail featuring all freesports, including
surfing, snowboarding, motorcross and skateboarding.  X-treme also supplies
broadcasters and advertisers with high quality footage and film clips.

The acquisition of X-treme created Europe's largest combined catalogue of free
and extreme sports footage, with over 800 hours of high quality, original
programming.

CURRENT TRADING AND OUTLOOK

Despite the difficult economic conditions, the new financial year has started
strongly and in line with the Board's expectations. In line with previous
years, the current year has begun with 25% of the Group's expected revenues
already booked, reflecting the long-term nature of Sportsworld's contracts. As
a media company providing brand-focussed content to an expanding market,
Sportsworld is well placed to grow and develop its business model. The Group
is uniquely placed to further capitalise on and benefit from the major and
irreversible changes that continue to take place in the television and
advertising industries. Unlike many companies in the media sector heavily
exposed to advertising, Sportsworld's business model provides good forward
visibility and the Board is confident that the Group will continue to make
good progress in the current year and beyond.

Zeal Television has recently secured a number of major contracts and it will
continue selling a strong portfolio of new television programmes to
international broadcasters at the television market, MIPCOM, in October.
Because of the high ratings potential of these programmes, the Group
anticipates securing further new business from a number of major terrestrial
broadcasters that it has not previously sold content to. Zeal TV's success and
recent deals with the National Basketball League of Australia, the World Cup
Skateboarding body and the Seve Ballesteros Trophy will all contribute to the
current year's performance.

Global advertisers are seeking to optimise their marketing budgets.  Supported
by their media buyers, many advertisers are utilising programme content
strategies for the marketing of their brands.  Since the beginning of this new
financial year, the Group has already won several new traditional advertising
clients - reflecting Sportsworld's established creative capability and ability
to provide major cost efficiencies for a client's content strategy compared to
rate card advertising.

The Group's continued success will also be supported by recent acquisitions
and their rapid integration.  Sportsworld's acquisition policy is very
focussed and designed to exploit internationally the intellectual properties
of its purchases. Given the high degree of fragmentation in the creation of
television content, sports marketing and representation markets, further
acquisitions are likely to be made during the current year.  However, as in
the past, potential acquisitions will be valued on their potential
contribution to the Group's core competencies of intellectual property,
content creation, brand sponsorship and athlete representation, together with
the quality of their management. The Group remains optimistic that, as a
result of its past financial performances, the value of its business model and
its attractive culture, it remains the preferred acquirer in its rapidly
consolidating industry.

Sportsworld Media Group plc

Unaudited consolidated profit and loss account
for the twelve months ended 30 June 2001

                                                            June 2000
                             Discon-
      Continuing Acquisi-     tinued            Continuing                  
      Operations    tions Operations     Total  Operations Acquisitions Total
            year   in the    year to      year       year     year       year 
              to  year to                   to         to       to         to   
              30  30 June    30 June        30         30  30 June         30   
            June     2001       2001      June       June     2000       June 
            2001                          2001       2000                2000 
           #'000    #'000      #'000     #'000      #'000    #'000      #'000
                                                                              
                                                                              
Turnover  30,305   2,892      2,443    35,640      10,517   10,252     20,769
                                         
Cost of   (5,729)   (580)         -    (6,309)     (4,744)  (5,111)    (9,855)
sales                               
          24,576   2,312      2,443    29,331       5,773    5,141     10,914
                                                                        
Operating                                                                    
Expenses                                                                    
                                                                              
Amortisa- (6,736)   (148)         -    (6,884)     (2,131)    (350)    (2,481)
tion of                                                            
goodwill                                                                    
                                                                              
Other    (14,977) (1,436)    (1,451)  (17,864)     (3,723)  (3,604)    (7,327)
operating                           
expenses                                                                    
                                                                              
         (21,713) (1,584)    (1,451)  (24,748)     (5,854)  (3,954)    (9,808)
                                                                              
Operating  2,863     728        992     4,583         (81)   1,187      1,106
profit                                                                      
                                                                              
Exceptional                                                                    
items                                                                       
Profit                                                                      
on sale                                                                     
of                                                                          
fixed                                                                       
asset                                   
investment                              3,601                           1,073   
                                                                              
Profit                                                                      
on                                                                          
ordinary                                                                    
activities                                                                    
before                                                                      
interest                                8,184                           2,179
                                                                             
Net                                     
interest                                                                    
receivable                                571                             534   
                                  
Profit                                                                      
on                                                                          
ordinary                                                                    
activities                                                                    
before                                                                      
taxation                                8,755                           2,713
                                                                              
Taxation                               (2,197)                           (301)
                                                                            
Equity                                    
minority                                                                    
interest                                 (272)                            397   
                                                                              
Retained                                                                    
profit                                                                      
for the                                                                     
year                                    6,286                           2,809
                                                                              
Earnings                                                                    
per                                                                         
share                                                                       
Standard                                  9.1 p                           5.7p 
Before amortisation of                   13.9 p                           8.6p 
goodwill & exceptional                                                      
items                                                                       
Before amortisation of                   19.1 p                          10.8p
goodwill                                                                    
Diluted earnings per share                                                  
Standard                                  8.9 p                           5.4p 
Before amortisation of                   13.5 p                           8.1p 
goodwill & exceptional                                                      
items                                                                       
Before amortisation of                   18.6 p                          10.2p
goodwill                                                                    
                                                                              
 
Sportsworld Media Group plc
Unaudited consolidated balance sheet
at 30 June 2001

                                     June 2001                  June 2000     
                             #'000       #'000           #'000      #'000     
  Fixed assets                                                                
  Intangible assets                   146,771                    123,032      
  Tangible assets                      15,805                      7,373      
  Investments                             957                        446      
                                      163,533                    130,851      
                                                                              
  Current assets                                                              
  Stocks                      602                         285                 
  Debtors                  32,531                      24,475                 
  Cash at bank and in      48,729                      58,478                 
  hand                                                                        
                           81,862                      83,238                 
                                                                              
  Creditors: amounts                                                          
  falling                                                                     
  due within one year                                                         
  Bank overdraft             (878)                     (1,673)                
  Other                   (63,270)                    (57,131)                
                                                                              
  Net current                          17,714                     24,434      
  assets/(liabilities)                                                        
                                                                              
  Total assets less                                                           
  current                                                                     
  liabilities                         181,247                    155,285      
  Creditors: amounts                                                          
  falling due                                                                 
  after more than one                 (25,899)                    (4,975)     
  year                                                                        
  Provisions for                                                              
  liabilities and                                                             
  charges                              (1,264)                      (752)     
                                                                              
                                      154,084                    149,558      
                                                                              
  Capital and reserves                                                        
  Called up share                         688                        679      
  capital                                                                     
  Share premium                        76,596                     74,962      
  Merger reserve                       70,383                     70,172      
  Special reserve                         470                        470      
  Profit and loss                       5,344                      3,288      
  account                                                                     
                                                                              
  Shareholders funds                  153,481                    149,571      
  Minority Interest                       603                        (13)     
  Attributable to Equity              154,084                    149,558      
  Shareholders                                                                
                                                                              
 

Sportsworld Media Group plc
Unaudited consolidated cashflow statement
for the year ended 30 June 2001

                                  year ended                       year ended 
                                30 June 2001                     30 June 2000 
                                                                              
                           #'000       #'000                    #'000   #'000   
         
  Net cash inflow from                 3,545                            1,845 
  operating                                                                   
  activities                                                                  
  Returns on                                                                  
  investment and                                                              
  servicing of finance                                                        
  Interest received          656                                  472         
  Interest paid             (135)                                (326)         
                                                                              
  Finance lease                -                                  (37)         
  interest paid                                                               
  Dividend received            -                                    -         
  from other                                                                  
  investments                                                                 
                                         521                              109 
  Taxation                              (603)                            (751) 
  Capital expenditure                                                         
  and financial                                                               
  investment                                                                  
  Purchase of tangible   (10,358)                              (4,207)         
  fixed assets                                                        
  Purchase of             (3,292)                                (845)         
  intangible fixed                                                          
  assets                                                                      
  Sale of tangible           118                                    5         
  fixed assets                                                                
                                      (13,532)                         (5,047)
                                                                           
                                                                              
  Acquisitions and                                                            
  disposals                                                                   
  Sale of businesses     18,365                                     -         
  and subsidiary                                                            
  undertakings                                                                
  Purchase of           (16,873)                              (19,263)         
  subsidiary                                                               
  undertakings                                                                
  Net cash on purchase      330                                   736         
  of subsidiary                                                               
  undertakings                                                                
  Sale of fixed asset       441                                 1,438         
  investments                                                                 
  Purchase of fixed        (938)                                 (262)         
  asset investments                                                           
                                         1,325                         (17,351)
                                                                          
                                                                              
  Cash                                  (8,744)                        (21,195)
  (outflow)/inflow                                                       
  before                                                                      
  financing                                                                   
                                                                              
  Management of liquid                       -                         (37,002)
  resources                                                              
  - Term deposits                                                             
  Financing                                                                   
  Capital element of                                                          
  finance                                                                     
  lease rentals            (185)                                 (146)         
                                                                              
  Issue of shares            75                                95,892         
  Bank loans                  -                                   300         
  Share issue costs           -                                (3,970)         
  Repayment of             (100)                              (15,703)         
  borrowings                                                                  
  Net cash                                (210)                         76,373
  inflow/(outflow)                                                            
  from                                                                        
  financing                                                                   
                                                                              
  Increase/(Decrease)                   (8,954)                         18,176
  in cash in the                                                              
  year                                                                        
                                                                              
  Reconciliation of Operating Profit to Net Cash                              
  Inflow from Operations                                                      
                                                                              
  Operating                               4,583                 1,106        
  profit                                                                  
                                                                              
  Add back                                                                    
  non-cash items                                                              
  Depreciation                  2,658                      1,536              
  Amortisation                  7,405                      2,486              
  of goodwill                                                                 
  and                                                                         
  other                                                                       
  intangibles                                                                 
  Profit on sale                 (118)                        (1)              
  of fixed                                                                    
  assets                                                                      
  (Increase)/                     (66)                       (50)              
  decrease in stocks                                                            
  (Increase)/                  (8,691)                    (5,588)              
  decrease in                                                                   
  debtors                                                                     
  (Decrease)/                  (2,738)                      2,146              
  increase in                                                                   
  creditors                                                                   
  (Decrease)/increase             512                         210              
  in                                                                     
  provisions for                                                              
  liabilities                                                                 
                                        (1,038)                     739        
                                                                            
  Net Cash                               3,545                    1,845        
  Inflow from                                                    
  operating                                                                   
  activities                                                                  
 
 


Notes

1.  Basis of preparation

The financial information has been prepared in accordance with applicable
Accounting Standards and under the historical cost convention. The accounting
policies applied are consistent with those disclosed in the annual report for
the year ended 30 June 2000.

2.  Unaudited statement of total recognised gains and losses

                                                   Year ended      Year ended 
                                                 30 June 2001    30 June 2000 
                                                        #'000           #'000 
                                                                              
  Profit for the financial period                       6,286           2,809 
  Currency differences on foreign currency            (4,230)         (1,214) 
                                                                              
  Total gains and losses recognised since the           2,056           1,595 
  last financial statements                                                   

3. Earnings per share

Earnings per share are calculated on profits of #6,286,000 (June 2000: profits
of #2,809,000) using the weighted average number of ordinary shares in issue
in the period of  68,529,443.

4.  Publication of non-statutory Accounts

The financial information set out in this preliminary announcement does not
constitute statutory accounts as defined in section 240 of the Companies Act
1985.

The figures for the year ended 30 June 2001 have been extracted from the
Group's financial statements.  Those financial statements have not yet been
delivered to the Registrar of Companies, nor have the auditors reported on
them.

The figures for the year ended 30 June 2000 have been extracted from the
Group's accounts for that year which have been filed with the Registrar of
Companies and which contain an unqualified audit report and which do not
contain any statement under section 237(2) or (3) of the Companies Act 1985.



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