Adobe Introduces Firefly Image 3 Foundation Model to Take Creative Exploration and Ideation to New Heights
23 Aprile 2024 - 11:00AM
Business Wire
- Adobe Firefly Image 3 Foundation Model (beta) delivers
stunning advancements in photorealistic quality, styling
capabilities detail and accuracy along with greater
variety
- Significant advancements in speed of generation make the
ideation and creation process more productive and
efficient
- Firefly Image 3 Foundation Model (beta) is available for use
in Photoshop (beta) and on firefly.adobe.com
Today, at MAX London – The Creativity Conference – Adobe
(Nasdaq:ADBE) debuted Adobe Firefly Image 3 Foundation Model, the
next major release in its family of creative generative AI models,
available today (beta) in Photoshop and the Firefly web
application. Firefly Image 3 will bring massive advancements to
quality and control to users. This includes higher-quality image
generations, better understanding of prompts, new levels of detail
and variety and significant improvements that enable fast creative
expression and ideation. Adobe’s newest Firefly model delivers
photorealistic quality like never before with better lighting,
positioning, attention to detail, advancements to text display and
more.
Available today in the Firefly web application, users can access
Firefly Image 3 in features including Structure Reference and Style
Reference in the Text to Image module and a new Generative Expand
feature in the Generative Fill module, which enables users to
expand and change the aspect ratio of images.
“In just over a year, Firefly has become the image generation
tool of choice used by millions of creators to ideate every day,
and we’re just getting started,” said Ely Greenfield, chief
technology officer, Digital Media at Adobe. “As we continue to
advance the state of the art with Image 3 Foundation Model, we
cannot wait to see how our creative community will push the bounds
of what’s possible with this beta build.”
Firefly has been used to generate over 7 billion images
worldwide since its initial debut in March 2023. Adobe built it for
direct integration into workflows Adobe customers use every day,
including Adobe Photoshop, Adobe Express, Adobe Illustrator, Adobe
Substance 3D and now Adobe InDesign. In just one year, Firefly has
transformed image editing, template creation, vector design and 3D
texturing and staging for the better. With each new foundation
model, Adobe releases the technology as a beta to its creative
community to give feedback and advance the outputs.
The New Firefly Image 3 Foundation Model
Firefly Image 3 equips users with the power of fast ideation and
experimentation. It allows creators to bring their visions to life
more easily, work more productively and generate higher-quality,
more detailed images.
Firefly Image 3 delivers:
- New levels of creative expression with auto-stylization
capabilities: Powered by a new style engine, new
auto-stylization capabilities in Firefly Image 3 deliver higher
quality outputs with more variety, giving users more control and
personalization over the styles of images they generate. Image
outputs include new varieties of styles, colors, backgrounds,
subject poses and more, giving users a wide array of options for
creative ideation and enabling faster exploration.
- Advancing creative control with Structure Reference and
Style Reference: Firefly Image 3-powered Structure Reference
and Style Reference capabilities deliver exceptional user control
and state-of-the-art visual quality. With Structure Reference,
users can quickly generate new images that match the structure of a
reference image, eliminating the trial and error of having to write
the perfect prompt. Style Reference then delivers higher quality
outputs, giving users more control and personalization over the
styles they generate. When these capabilities are combined, users
can reference both the structure and style of an image to quickly
bring their ideas to life.
- Stunning photographic quality: Firefly Image 3 delivers
new levels of photographic quality with better lighting,
positioning and more variety. Significant improvements can be seen
in people rendering (with detailed features and a variety of moods
and expressions), complex structures and crowds.
- Astonishingly rich detail and prompt accuracy: Firefly
Image 3 has a better understanding of text prompts and scenes,
enabling image generations that accurately reflect long, complex
prompts and include richer details. Text renderings are also
improved, resulting in image generations with clear text displays.
This makes ideation for assets like posters more efficient.
- Broader range of styles for illustrations and icons:
Firefly Image 3 makes significant improvements to illustrations in
outputs to enable the quick creation of icons, logos, raster images
and line art.
Firefly Image 3 is available in beta. Users can access it via
the Firefly web application at firefly.adobe.com. Adobe offers both
free and paid plans that include an allocation of Generative
Credits for the use of generative AI features powered by Firefly in
Adobe applications.
Adobe Firefly was trained on licensed content, such as Adobe
Stock. It was designed to generate content for commercial use that
does not infringe on copyright and other intellectual property (IP)
right such as trademarks and logos. Adobe uses a multi-layered,
continuous review and moderation approach to block and remove
content that violates Adobe’s policies and offers customers IP
indemnification for Firefly generated content.
Accelerating Content Creation and Production Across
Enterprises
Adobe recently introduced Adobe Firefly Services and Custom
Models to fundamentally change how brands create and produce
personalized content at scale. Firefly Services provide
access to generative and creative APIs, tools and services for
content generation, editing and assembly, which can be integrated
into any production or workflow so organizations can maintain
quality and control when automating the production of content at
scale. In addition, Custom Models enable enterprises to
train generative AI models based on their IP, product and brand
styles to support brand consistency amongst creative and marketing
teams.
Commitment to Responsible Innovation
Adobe is committed to developing AI in accordance with the
company’s AI Ethics principles of accountability, responsibility,
and transparency. In a recent Adobe study, 76% of U.S. consumers
emphasized the importance of knowing if online content is
AI-generated. To provide transparency around the use of AI, Content
Credentials are automatically attached to Firefly generated
content. Like a nutrition label for digital content, Content
Credentials are tamper-evident metadata that can provide more
information about the digital content, including whether AI was
used in the creation or editing process.
Content Credentials are built on the C2PA open standard and
supported by the Adobe-led Content Authenticity Initiative (CAI),
which was founded in 2019 to increase trust in the digital
ecosystem. Today, the CAI has grown into a global coalition of over
2,500 members across tech, policy, media companies, creative
professionals, researchers and more, all working together to add
transparency to digital content.
Adobe MAX
Adobe MAX London (April 23, 2024) brings together diverse and
vibrant creative communities from around the world for a uniquely
immersive and engaging experience, showcasing the latest Adobe
products, features and innovations. MAX London is packed with
creative luminaries, musical performances and global, collaborative
art projects and round-the-clock networking. Speakers such as
documentary presenter Louis Theroux, filmmaker and photographer
Margot Bowman and multi-disciplinary artist and designer Yinka
Ilori will inspire and entertain audiences with their stories and
insights into their creative processes. Adobe MAX will also
showcase how Adobe is using Firefly with Creative Cloud, Express
and Experience Cloud to power a world-class event experience.
Virtual event attendees can livestream keynotes here starting 23
April, 2024 at 2am PT. Adobe is bringing MAX to Miami from October
14-16. For more information and to register for MAX, visit
max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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PR Cassandra Beck Adobe cbeck@adobe.com
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