Giant Spoon to lead Autodesk's brand and creative efforts as
the company enters a new wave of redefining the Design and Make
industries.
SAN
FRANCISCO, Jan. 23, 2025 /PRNewswire/ -- Autodesk,
the world's leading Design and Make technology company, has named
Giant Spoon its first-ever creative agency of record—marking a
significant step in its brand evolution. Together, Autodesk and
Giant Spoon will build on Autodesk's recent milestones—including
its role as the Official Design and Make Platform of the LA28
Olympic and Paralympic Games and Team USA—while creating new
campaigns that drive the business forward and deliver on Autodesk's
mission to help everyone, everywhere design and make a better
world.
Giant Spoon will support all of Autodesk's major brand
campaigns and brand-level creative assets, as well as the strategy,
optimization, and measurement of brand media, which will inform
down-funnel efforts—with the goal of shaping where and how Autodesk
shows up. By aligning with Giant Spoon's core principles, Autodesk
will make bold, timely, and unexpected appearances—challenging
conventions and redefining the Design and Make category to reach
new heights of prominence.
"Our customers are changing the world with our technology,
and we're deeply passionate about showcasing these stories and
celebrating their innovations," said Dara Treseder, Chief
Marketing Officer of Autodesk. "Giant Spoon is the creative partner
we need to tell these Design and Make stories on a global scale.
The agency will help us think big, plan strategically, and act
boldly. We'll know we achieved our goal when everyone, everywhere
instinctively turns to Autodesk when they need to Design and Make
anything."
"The world is built with Autodesk, and the people building
our future are building it using Autodesk's Design and Make
Platform today—from entertainment to engineering, content to
construction, and everything in between," said Jonathan Haber, cofounder of Giant Spoon.
"Working with a brand that has such an impact on the way we live
is, of course, exciting, but it's the team's ambition to achieve
fame among their audiences that is the real opportunity for us. We
love the challenge of telling complicated, yet important stories,
making them accessible and engaging. Giant Spoon exists to expand
the ways people experience brands across a wide variety of
canvases, and few brands have such a wide variety of stories to
tell like Autodesk."
Last year, Autodesk made a meaningful impact—from contributing
to the restoration of the iconic Notre-Dame Cathedral in
Paris to being named the Official
Design and Make Platform of the LA28 Olympic and Paralympic Games.
Partnering with Giant Spoon signals the beginning of a new chapter
for Autodesk, to build larger and more durable direct relationships
with its customers and to serve them more efficiently, while
building on its mission to design and make a better world.
The Design and Make industry today employs 300 million
people1 and is set to be worth $3
trillion in economic value by 2027.2 As Autodesk
continues to influence this growing set of fields, its work with
Giant Spoon will surface the collective stories of the designers
and makers who are using Autodesk to build the world we live in,
design the products we use, and create the films and games that
entertain us.
Sources:
1World Economic Forum
2Statista, Statista, Oxford Economics & PWC
About Giant Spoon: Giant Spoon is an independent,
integrated agency that expands the ways people experience brands.
As a two-time honoree on Fast Company's Most Innovative Companies
list including being named #1 in its Advertising category, Giant
Spoon is known for turning marketing upside down. Obsessed with
culture and driven by insatiable curiosity, the agency blends teams
across creative, media, and strategy to stir shit up for ambitious
brands. By leveraging its award-winning process, Giant Spoon has
created transformative work for companies like GE, Google Play,
HBO, HP, Lucid Motors, MassMutual, Netflix, Reddit, Walmart and
more.
About Autodesk: The world's designers, engineers,
builders, and creators trust Autodesk to help them design and make
anything. From the buildings we live and work in, to the cars we
drive and the bridges we drive over. From the products we use and
rely on, to the movies and games that inspire us. Autodesk's Design
and Make Platform unlocks the power of data to accelerate insights
and automate processes, empowering our customers with the
technology to create the world around us and deliver better
outcomes for their business and the planet. For more information,
visit autodesk.com or follow @autodesk. #MakeAnything
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SOURCE Autodesk, Inc.
