From Delta
Airlines to SHEIN, Papa John's to Aveeno, the "Brands In
Games" (B.I.G.) version of the BRAG Index reveals 100+ brands with
untapped advertising potential in mobile games.
AUSTIN,
Texas, Feb. 28, 2024 /PRNewswire/ -- Digital
Turbine and Apptopia today announced the launch of the BRAG
Index IV, pivoting the Index's scope to focus specifically on the
"Brands in Games" (B.I.G.) opportunity. The B.I.G. BRAG Index marks
a pivotal moment for brand advertisers seeking to capitalize on the
explosive growth and untapped potential of mobile gaming.
The "Brands In Games" (B.I.G.) BRAG Index
reveals 100+ brands with untapped advertising potential in mobile
games
With leading publications heralding mobile gaming as a pivotal
advertising frontier for 2024, the B.I.G. BRAG Index lists the
brands consumed more by gamers than the general population. This
fills a crucial void by identifying who is poised to harness this
dynamic platform across various brand categories and game
genres.
Download the full report here
From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty
& Cosmetics, the B.I.G. BRAG Index IV highlights over 100
brands with untapped advertising potential in mobile games. Whether
targeting fitness enthusiasts, adventure seekers, or beauty
aficionados, the index offers invaluable insights for crafting
tailored marketing campaigns in 2024.
The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile
gaming consumers' brand interest and purchase intent in Q4 of 2023.
From these responses, the following interests and brands were found
to be the most over-indexed by players of the four most popular
categories of mobile games—Puzzle, Word, Card, and Action:
- Word Gamers show an affinity for fitness and travel,
with top brands including Red Bull,
Delta Airlines, and Panera Bread.
- Puzzle Gamers gravitate towards beauty and adventure,
favoring brands like Aveeno, Travelocity, and Lululemon.
- Card Gamers exhibit a penchant for beauty and DIY
projects, embracing brands such as Tarte Cosmetics, Ace Hardware,
and SHEIN.
- Action Gamers also love action offline, enjoying
adventure sports and outdoor activities, aligning with brands like
Jordan, Levi's, and
Travelocity.
Jon Hudson, VP of Global Sales at
Digital Turbine, remarked: "The B.I.G. BRAG Index is an
indispensable resource for brand advertisers navigating the
ever-evolving landscape of mobile marketing. Armed with
comprehensive insights from the B.I.G. BRAG Index, advertisers
across all brand categories can seize untapped opportunities and
unlock the full potential of mobile gaming in their 2024 marketing
strategies."
Mobile gaming presents an unparalleled opportunity for brands to
connect with consumers at scale. With over 150 million players in
the USA alone, mobile gaming
boasts a larger audience than top social platforms like Instagram
and TikTok combined. US consumers spend an average of 28 minutes
daily immersed in mobile games, surpassing engagement on any social
platform except YouTube.
The B.I.G. BRAG Index also reveals the profound impact of
in-game advertising, which averages up to 22 seconds of
attention—nearly ten times the engagement of popular social media
platforms. Moreover, mobile gaming offers advertisers access to a
unique audience segment, with 21% of mobile gamers eluding
traditional social media outreach efforts.
Despite this staggering appeal, brand advertisers have been slow
to capitalize on the mobile gaming phenomenon. While nearly 11% of
app usage occurs within mobile games, advertising spending in this
space languishes at less than 4% of total ad spend.
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer
experiences and results for the world's leading telcos,
advertisers, and publishers. Its end-to-end platform uniquely
simplifies its partners' ability to supercharge awareness,
acquisition, and monetization — connecting them with more
consumers, in more ways, across more devices. Digital Turbine is
headquartered in North America,
with offices around the world. https://www.digitalturbine.com
About Apptopia
Apptopia is a leader in real-time competitive intelligence.
Brands and financial firms use our platform to generate insights
across mobile apps and connected devices. Powered by machine
learning technology, we collect and analyze billions of complex
data points to surface critical business signals. Leading brands
including Visa, Target, and Microsoft rely on Apptopia to better
understand consumer behavior and intent across app-based devices to
gain a competitive advantage. Financial analysts access our data
analytics to generate revenue estimates, monitor consumer
engagement across devices, and gain insight into competitive
positioning. Visit apptopia.com or follow us on LinkedIn and
Twitter to see our insights.
Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com
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SOURCE Digital Turbine, Inc.