Auddia Details Expected Synergies of Proposed Acquisition of Radio FM
29 Febbraio 2024 - 2:00PM
via NewMediaWire –
Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW)
("Auddia" or the "Company"), a proprietary AI platform for audio
identification and classification and related technologies, that is
reinventing how consumers engage with AM/FM radio, podcasts, and
other audio content, detailed today how the company expects to
drive significant synergies through its proposed acquisition of
streaming app Radio FM.
Theo Romeo, CMO and Chief Product Officer of Auddia, said,
“Radio FM currently generates almost all of its revenue from
digital ad placements on a free tier. Our product integration
strategy is to leave this free tier intact and integrate our AI
into the existing Radio FM platform. This will give the acquired
user base of 4.6 million monthly users the option to pay a
subscription to listen to AM/FM streaming stations without any
commercial interruptions.”
By not altering the free tier, Auddia expects no interruption to
acquired ad revenue and continued growth from improving ad market
rates and optimization of programmatic CPMs. Premium subscriptions
for ad-free AM/FM listening are expected to begin within two
quarters post-acquisition.
As previously announced, Auddia has recently productized a
second AI technology that extends the Company’s premium ad-free
listening experience to podcasts in addition to AM/FM radio
streams. Although Radio FM provides users with access to over
50,000 international AM/FM radio streams, they also provide their
4.6 million users with access to podcasts participating in Auddia’s
ad-free partnership once Auddia AI is integrated into the acquired
RFM app.
“Our initial integration strategy is aimed at preserving
acquired revenue by ensuring the user experience is essentially
unchanged immediately post-acquisition,” said Michael Lawless,
Auddia CEO. “We will maintain a familiar user experience through
the existing RFM app for all users and expose them to premium
listening options within the familiar confines of their current
app. As users get comfortable with the premium AM/FM and podcasting
listening experiences inherent in the faidr AI integrations, we
will eventually merge user interfaces of faidr and Radio FM into a
single audio Superapp. We believe this strategy will preserve all
acquired revenue while adding synergistic high margin subscription
revenue and ultimately deliver cost synergies as well once the
acquired RFM app is retired.”
The user base that Auddia will be acquiring from Radio FM if the
financing can be arranged is a user base where 100% of the users
are already listening to streaming AM/FM radio on a mobile device.
This is the ideal user base for Auddia’s premium mobile AM/FM
streaming radio experience currently delivered through faidr.
Auddia management believes that if a subscription conversion rate
of 5% can be achieved across Radio FM’s acquired user base of 4.6
million monthly listeners, then the company will achieve
profitability in 2025.
If the Company is successful in executing all three targeted
acquisitions, the timeline to profitability is expected to
accelerate.
About Auddia Inc.Auddia, through its proprietary AI
platform for audio identification and classification and related
technologies, is reinventing how consumers engage with AM/FM radio,
podcasts, and other audio content. Auddia’s flagship audio
superapp, called faidr, brings two industry firsts to the
audio-streaming landscape: subscription-based, ad-free listening on
any AM/FM radio station and ad-free podcast listening with the
addition of interactive digital feeds that support deeper stories
and open untapped revenue streams to podcasters. faidr also
delivers exclusive content and playlists, and showcases exciting
new artists, hand-picked by curators and DJs. Both differentiated
offerings address large and rapidly growing audiences with strong
purchase intent. For more information, visit: www.auddia.com
Forward-Looking StatementsThis press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934 about the Company's current expectations about future
results, performance, prospects and opportunities. Statements that
are not historical facts, such as "anticipates," "believes" and
"expects" or similar expressions, are forward-looking statements.
These forward-looking statements are based on the current plans and
expectations of management and are subject to a number of
uncertainties and risks that could significantly affect the
Company's current plans and expectations, as well as future results
of operations and financial condition. These and other risks and
uncertainties are discussed more fully in our filings with the
Securities and Exchange Commission. Readers are encouraged to
review the section titled "Risk Factors" in the Company's Annual
Report on Form 10-K for the year ended December 31, 2022, as well
as other disclosures contained in the Annual Report and subsequent
filings made with the Securities and Exchange Commission.
Forward-looking statements contained in this announcement are made
as of this date and the Company undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
Investor Relations:Kirin Smith, PresidentPCG Advisory,
Inc.ksmith@pcgadvisory.comwww.pcgadvisory.com
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