Bidz.com (Nasdaq:BIDZ), a leading online retailer of jewelry, announced results for the first quarter ended March 31, 2012.

Net revenues for the first quarter of 2012 were $18.1 million, a decrease of 27.1% from the $24.9 million reported in the first quarter of 2011. During the first quarter Bidz.com represented $13.0 million of the total net revenue, and Modnique.com represented $5.1 million, compared with $22.8 million, and $2.1 million, respectively in the same periods last year. The significant 145% year-over-year increase in net revenues for Modnique.com reflects the strong growth in demand for its affordable brand name merchandise. Bidz.com revenues continued to decline this quarter due to lower demand for discretionary items, specifically jewelry and luxury brand name items.

The percentages of the Company's domestic and international sales for the first quarter 2012 were 52% and 48%, respectively. Canada and Australia were the Company's top two international markets representing 18.2% and 16.8%, respectively.

Gross profit for the first quarter was approximately $5.4 million, compared with $7.0 million in the first quarter of 2011. Gross margin increased to 29.6% compared to 28.0% in the first quarter of 2011, representing an increase of approximately 160 basis points. The increase in gross margin percentage was due to several factors including improved quality of the inventory, higher margin product mix and reduced free shipping promotions.

"2012 continues to be a challenging year, particularly for Bidz.com," said David Zinberg, the Company's Chief Executive Officer. "We are encouraged by the significant growth in Modnique as we remain focused on both our businesses. We are working to enhance our product assortment and overall shopping experience, as we continue to carefully manage our operating expenses."

Sales Metrics (1) Three Months Ended March 31,
  2012 2011 % Change
Average selling price per order (gross)  $177 $187 -5.4%
Number of new buyers  30,010 40,711 -26.3%
Average orders per day  1,317 1,550 -15.0%
Average items sold per day  4,427 6,110 -27.6%
Average items sold per transaction 3.4 3.9 -12.8%
Acquisition cost per new buyer  $58 $40 45.0%
Gross Margin $ per average order  $52 $52 0.0%
       
(1) Wholesale merchandise sales and Modnique.com sales are included in the sales metrics      

General and administrative expenses for the first quarter 2012 decreased 11.9% to $5.0 million compared with $5.7 million in the first quarter of 2011. Sales and marketing expense for the first quarter 2012 slightly increased to $1.7 million compared with $1.6 million in the first quarter of 2011. Total operating expenses in the first quarter 2012 decreased 8.1% to $6.8 million compared with $7.4 million in the prior year period.

Net loss for the first quarter of 2012 was $1.5 million, or $0.08 per fully diluted share, on 18.4 million weighted average diluted shares outstanding. This is compared to net loss of $382,000, or $0.02 per fully diluted share, on 19.4 million weighted average diluted shares outstanding in the same period of 2011.

The Company ended the first quarter 2012 with $1.6 million in cash and $21.0 million in working capital with a zero debt balance. The Company believes that cash currently on hand and cash flows from operations will be sufficient sources of capital to continue funding its operations for the foreseeable future.

Investor Conference Call

Bidz.com will not conduct an earnings conference call for the first quarter ending March 31, 2012. For further questions, please contact Andrew Greenebaum at andrewg@addocommunications.com.

About Bidz.com

Bidz.com, founded in 1998, is a leading online retailer of jewelry. Bidz offers its products through a live auction format, [as well as a fixed price online retail store, Buyz.com.] Bidz also operates Modnique.com, a division of Bidz.com, a flash sale shopping website, offering authentic premium brand name merchandise. Modnique offers its members exclusive access to 24-72 hour sales events on designer apparel, accessories, shoes, and housewares and much more at price points up to 85% below traditional retail prices.

Safe Harbor Statement

This press release includes forward looking statements about the Company's estimated revenue and earnings within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this release, including statements regarding the Company's future financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions, as they relate to the Company, are intended to identify forward-looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect the Company's financial condition, results of operations, business strategy and financial needs. Risks and uncertainties include that our common stock is subject to short-selling and trading, and prices of our stock may be volatile; that we are subject to "prank" bidding; that we may face increasing costs to acquire new customers; the ability of the Company to attract customers to its website and offer attractive products; the ability to maintain profit levels while expanding international sales; the ability to detect fraud if we fail to maintain an effective system of internal controls; the ability to maintain our website, electronic data processing systems, and systems hardware; the ability to forecast accurately net revenue and plan for expenses; that we do not have a guaranteed supply of jewelry products and that we have a heavy concentration of inventory purchased from our top two suppliers; the ability to protect our intellectual property rights; and potential litigation and government enforcement actions that may result from our prior securities offerings. Please refer to Bidz.com's reports and filings with the Securities and Exchange Commission for a further discussion of these risks and uncertainties. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. Bidz.com undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

     
Bidz.com, Inc.    
Condensed Consolidated Balance Sheets    
(in thousands, except share and per share data)    
     
  December 31, March 31,
  2011 (1) 2012
    (Unaudited)
Assets    
Current assets:    
Cash $ 1,192 $ 1,591
Accounts receivable 2,746 2,062
Inventories, net of reserves of $1,112 and $1,169 at December 31, 2011 and March 31, 2012, respectively 29,714 26,434
Other receivables (includes related party amounts of $186 and $186 at December 31, 2011 and March 31, 2012, respectively) 796 627
Other current assets 2,487 3,201
Total current assets 36,935 33,915
Property and equipment, net 369 262
Intangible asset, net 319 316
Total assets $ 37,623 $ 34,493
     
Liabilities and Stockholders' Equity    
Current liabilities:    
Accounts payable (includes related party amounts of $2,884 and $1,844 at December 31, 2011 and March 31, 2012, respectively) $ 11,013 $ 9,340
Accrued expenses 2,273 2,208
Deferred revenue 1,457 1,363
Total current liabilities 14,743 12,911
     
Contingencies     
     
Stockholders' equity:    
Preferred stock: par value $0.001; authorized 4,000,000 shares; none issued and outstanding at December 31, 2011 and March 31, 2012, respectively
Common stock: par value $0.001; authorized 100,000,000 shares; issued and outstanding 18,379,045 and 18,378,795 at December 31, 2011 and March 31, 2012, respectively 18 18
Additional paid in capital 18,528 18,708
Accumulated earnings 4,334 2,856
Total stockholders' equity 22,880 21,582
     
  $ 37,623 $ 34,493
     
     
Bidz.com, Inc.    
Condensed Consolidated Statements of Operations (Unaudited)    
(in thousands, except share and per share data)    
     
  Three Months Ended March 31,
  2011 2012
Net revenue:    
Merchandise sales $ 23,109 $ 16,846
Wholesale merchandise sales (includes related party amounts of $995 and $882 for the three months ended March 31, 2011 and 2012, respectively) 1,637 1,229
Other revenue 151 65
  24,897 18,140
Cost of revenue 17,923 12,778
Gross Profit 6,974 5,362
Operating expenses:    
General and administrative 5,666 4,993
Sales and marketing 1,643 1,734
Depreciation and amortization 131 110
Total operating expenses 7,440 6,837
Loss from operations and before income tax benefit (expense) (466) (1,475)
Income tax benefit (expense) 84 (3)
Net loss $ (382) $ (1,478)
     
Net loss per share available to common shareholders – basic and diluted $ (0.02) $ (0.08)
Weighted average number of shares outstanding – basic and diluted 19,376,177 18,379,040
 
 
Bidz.com, Inc.
Condensed Consolidated Statements of Cash Flows (Unaudited)
(in thousands)
     
  Three Months Ended March 31,
  2011 2012
Cash flows provided by (used for) operating activities:    
Net loss $ (382) $ (1,478)
     
Adjustments to reconcile net loss to net cash provided by (used for) operating activities:    
Depreciation and amortization 131 110
Stock-based compensation 214 180
Deferred taxes (74)
Changes in assets and liabilities:    
(Increase) decrease in assets:    
Accounts receivable 191 684
Inventories (3,718) 3,280
Other receivables 664 169
Other current assets (252) (714)
Deposits (141) — 
Increase (decrease) in liabilities:    
Accounts payable 210 (1,673)
Accrued expenses (324) (65)
Deferred revenue (603) (94)
Net cash provided by (used for) operating activities (4,084) 399
     
Cash flows used for investing activities:    
Capital expenditures (198)
Net cash used for investing activities (198)
     
Cash flows used for financing activities:    
Tax benefit from stock based compensation (8)
Net cash used for financing activities (8)
     
Net increase (decrease) in cash (4,290) 399
Cash, beginning of period 8,074 1,192
Cash, end of period $ 3,784 $ 1,591
     
Supplemental disclosure of non-cash investing and financing activities:    
Retirement of treasury shares $ 212 $ —
CONTACT: IR Contact:
         Addo Communications, Inc.
         Andrew Greenebaum, (310) 829-5400
         andrewg@addocommunications.com
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