LAS
VEGAS, Aug. 10, 2023 /PRNewswire/ -- Byrna
Technologies Inc. (NASDAQ: BYRN) is embarking on a proactive
approach to restore its fruitful advertising partnership with Meta.
Following the unexpected rejection of its ad campaigns, the company
is making a direct appeal to CEO Mark
Zuckerberg through strategically placed billboards scheduled
to appear in Los Angeles,
California and announcements via Byrna's social media
channels.
Byrna implores social media networks to use
common-sense ad policies relating to less-lethal self-defense
options. People have the right to know.
Additional detail: Byrna.com/commonsense
Byrna specializes in manufacturing and selling non-lethal
self-defense products, including pistol and rifle launchers, pepper
spray, body armor, and recently introduced non-lethal 12-gauge
shotgun ammunition (kinetic projectiles) used by law enforcement,
private security and thousands of civilians. The Byrna non-lethal
self-defense launchers are not classified by the ATF as a
firearm, thus do not require licenses or permits to own and are
available for use in all 50 states, as well as in Canada and Latin
America.
For two years, Byrna successfully ran advertising campaigns on
Facebook and Instagram, aimed at educating users about how their
products enable consumers to defend themselves without resorting to
lethal force. However, in early 2023 the social media networks
began to reject Byrna's marketing efforts classifying their
products as contraband. In previous instances, Byrna was able to
successfully appeal their bot-reviewed advertising rejections to
human reviewers who understood Byrna's mission to save lives.
Ultimately, Byrna's marketing messages were allowed to be
distributed to their intended audiences.
"Anyone who has experienced the frustration of working with Meta
and facing ad rejections understands our predicament," remarked
Luan Pham, Chief Revenue &
Marketing Officer at Byrna. "Our investment in these billboards,
supported by our dedicated Byrna community, is an effort to connect
with Mark Zuckerberg and engage in a
conversation about how Byrna products strive to save lives, not
take them. From the personal safety perspective, 'People have the
Right to Know' all the options available. Once Mark becomes more
knowledgeable with the facts, we are confident he will support
Byrna's mission to provide law-abiding citizens with tools to
defend their safety without having to take a life."
With crime rates escalating daily, the need for ordinary
citizens to safeguard themselves, their homes, and their families
is evident. Byrna firmly believes that individuals should have the
opportunity to protect themselves without resorting to lethal
means. Reconsidering the classification of Byrna ads on the
Meta ad platform can save lives. All it takes is one conversation
with someone willing to invest the time to understand our mission
and its potential impact.
About Byrna:
Byrna is a technology company specializing in the development,
manufacture, and sale of innovative non-lethal personal security
solutions. For more information on the Company, please visit the
corporate website here or the Company's investor
relations site here. The Company is the manufacturer of the
Byrna® SD, LE, EP, TCR and Mission 4 personal security
devices, state-of-the-art handheld CO2 powered launchers designed
to provide a non-lethal alternative to a firearm for the consumer,
private security, and law enforcement markets. To purchase Byrna
products, visit the Company's e-commerce store.
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SOURCE Byrna Technologies Inc.