New mix brings a briny twist to the classic
brunch cocktail
CAMDEN,
N.J., Oct. 24, 2024 /PRNewswire/ -- Brunch
may never be the same again, thanks to the new V8 Grillo's Dill
Pickle Bloody Mary Mix. Bloody Marys have long been the
unofficial cocktail of weekend brunches, with nearly 3 in 4
Americans agreeing they enjoy sipping on this savory staple. Now
brunch just got even better, with V8® and Grillo's
Pickles coming together to create a fresh take on this classic
cocktail, tapping into 2024's hottest flavor trend: pickles.
This bold new mix blends the iconic richness of V8 tomato juice,
natural cucumber flavor and a perfect medley of spices with the
unmistakable tang of Grillo's signature brine, bringing a vibrant
burst of flavor to your next brunch or happy hour. Whether you're
hosting friends or enjoying a homemade cocktail, simply mix,
garnish with your favorite toppings -- extra pickles encouraged! --
and savor the rich taste.
"Our new V8 Bloody Mary mix seamlessly taps into the popularity
of pickles thanks to our friends at Grillo's. The flavor profile is
my new go to," said Prabha
Cheemalapati, VP of Beverage at Campbell's. "No time is a
bad time for a Bloody Mary, and our collaboration makes it easier
than ever to enjoy this weekend beverage staple at brunch,
tailgates, happy hours and more."
Grillo's Pickles, known for their all-natural, fresh approach to
pickles since 2008, is a trusted favorite for pickle enthusiasts
across the country. Now, with this collaboration, their signature
flavor adds a unique twist to a timeless cocktail.
"When V8 hit us up to bring a pickle Bloody Mary mix to life, it
was a no brainer," said Eddie Andre,
VP of Branding at Grillo's Pickles. "Grillo's fans have long been
using our brine to level up their Bloody Mary at home and we're
stoked to work with such a legendary brand to offer a more
convenient way to get their pickle fix all day long."
The V8 Grillo's Dill Pickle Bloody Mary Mix joins the V8 brand's
growing lineup of bold Bloody Mary offerings, delivering a
delicious, no-fuss way to enjoy a favorite brunch beverage. Perfect
for both cocktails and mocktails, this mix ensures a full-bodied
flavor experience with minimal effort. Try it in classic recipes or
get creative with your own twist!
Starting October 24, V8 Grillo's
Dill Pickle Bloody Mary Mix will be available on Amazon in
convenient six-packs for $6.29, with
wider availability in stores nationwide beginning in early
2025.
For more information on V8, please
visit www.campbells.com/V8 and follow @V8Juice on TikTok
and Instagram. For more information about Grillo's, visit
www.GrillosPickles.com or follow @GrillosPickles on Instagram.
About Campbell
For more than 150 years, Campbell (NASDAQ:CPB) has been connecting
people through food they love. Generations of consumers have
trusted us to provide delicious and affordable food and beverages.
Headquartered in Camden, N.J.
since 1869, the company generated fiscal 2024 net sales of
$9.6 billion. Our portfolio includes
iconic brands such as Campbell's , Cape Cod , Goldfish , Kettle
Brand , Lance , Late July , Milano , Michael Angelo's , noosa ,
Pace , Pacific Foods , Pepperidge Farm ,
Prego , Rao's , Snyder's of Hanover , Swanson and V8 .
The company is a member of the Standard & Poor's 500 as well as
the FTSE4Good and Bloomberg Gender-Equality Indices. For more
information, visit www.campbellsoupcompany.com.
About Grillo's Pickles
For people who want freshness, Grillo's is the pickle company that
is changing the game. That's because Grillo's uses only clean,
garden-fresh ingredients to make deliciously simple foods that
deliver all the crunchy, tangy, satisfying flavor you've been
searching for, with none of the junk. How do we do it? Our products
are made cold, shipped cold and sold cold. So you get an incredible
crunch and we never have to mess with artificial preservatives. In
fact, the only thing traditional about us is our 100-year-old
family recipe. The rest? It's fresh. Grillo's offers mouthwatering
bites nationwide for sweet, spicy and sour flavor seekers, with
their selection of chips, wholes and spears and Pickle de Gallo.
For more information, visit GrillosPickles.com or
contact grillos@autumncommunications.com.
Contact:
Antonia Scannapieco
antonia_scannapieco@campbells.com
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SOURCE Campbell's