SAN DIEGO and QINGDAO, China, July
6 /PRNewswire-FirstCall/ -- DivX, Inc. (Nasdaq: DIVX), a
leading digital media company, and Hisense Electric Co., Ltd., the
number one TV company in China,
today announced that Hisense has selected DivX Plus™ HD technology
to be integrated in its new line of digital TVs (DTVs). These
revolutionary TVs will enable the playback of DivX Plus HD video
using the MKV container, enabling consumers to enjoy videos at HD
resolutions up to 1080p in the DivX® format using the TV's USB
slot.
(Photo: http://photos.prnewswire.com/prnh/20081124/DIVXLOGO)
(Photo:
http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO)
Hisense is the number one LCD TV brand in China for seven consecutive years, and its
share of the LED TV market in China was more than 30% as of May 7, 2010. Its products are also exported to
over 130 countries and regions throughout the world. As the first
DTV OEM in China to support DivX
Plus HD, Hisense's first DivX Plus HD Certified DTV will be
available to consumers first in China and soon after in Europe.
DivX Plus HD Certification is the premium level of certification
available from DivX, optimized for consumer electronics products
and supports the playback of all content created with DivX
software. Available on www.divx.com, DivX Plus Software allows
users to create and playback H.264 video in an .mkv file container.
DivX Plus HD Certified devices will playback all previous versions
of DivX video and DivX Plus HD video files with the .mkv file
extension and AAC audio created with third-party tools.
Known for great performance, visual quality and interoperability
on any DivX Certified® device, DivX provides consumers with a
comprehensive digital media solution supporting the majority of
high-quality Internet video on their TVs or other consumer
electronics devices. In addition, DivX also supports the secure
playback of major Hollywood titles
from major studios, and many online movie download sites now
distribute Hollywood content in
the DivX format worldwide.
"Hisense is a leading global provider of DTVs, and we are
thrilled to expand our partnership to integrate DivX Plus HD
technology in their new 2010 line of digital TVs for the Chinese
market and beyond," said Kevin Hell, Chief Executive Officer at
DivX. "Now consumers will be able to enjoy Hisense advanced LED
technology and DivX Plus HD playback for the ultimate home theater
experience."
"DivX is an innovative global company on the cutting edge of
digital media, and we are very excited to be their first partner to
support DivX Plus HD in China,"
said Shao Jiancheng, General Manager of Hisense Multimedia R&D
centre. "Adding DivX technology will help us grow our footprint
worldwide and provide an important differentiator for us in
China as well as the global
market."
For more information about DivX, visit www.divx.com
For more information about Hisense, visit global.hisense.com
About DivX
DivX, Inc. is a leading digital media company that enables
consumers to enjoy a high-quality video experience across any kind
of device. DivX creates, distributes and licenses digital video
technologies that span the "three screens" comprising today's
consumer media environment—the PC, the television and mobile
devices. Over 300 million DivX devices have shipped into the market
worldwide from leading consumer electronics manufacturers. DivX
also offers content providers and publishers a complete solution
for the distribution of secure, high-quality digital video content.
Driven by a globally recognized brand and a passionate community of
hundreds of millions of consumers, DivX is simplifying the video
experience to enable the digital home.
About Hisense
Hisense Group is the largest professional telecommunications
enterprise in East China's Shandong
Province. Founded 40 years ago as a small workshop
enterprise, Hisense Group has since developed into an integrated
business with commercial interests spanning household appliances,
telecommunications, information technology, international trade and
real estate. For years, Hisense has adhered to a philosophy of high
technology, high-quality and superior service in its effort to
establish its international brand name. The company has maintained
high-speed growth through continuous optimization of is product mix
and constant technological innovation. Hisense has also realized
rapid expansion through capital injections. Its main product lines
include TV sets, air conditioners, computers, mobile phones,
refrigerators, computer software and network equipment
Forward-Looking Statements
Statements in this press release that are not strictly
historical in nature constitute "forward-looking statements." Such
statements include, but are not limited to, statements regarding
DivX's visibility within the investment community and the
availability of certain DivX enabled products to consumers. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause DivX's actual
results to be materially different from historical results or from
any results expressed or implied by such forward-looking
statements. These factors include, but are not limited to: the risk
that customer use of DivX technology may not grow as anticipated;
the risk that anticipated market opportunities may not materialize
at expected levels, or at all; the risk that the Company's
activities may not result in the growth of profitable revenue;
risks and uncertainties related to the maintenance and strength of
the DivX brand; risks associated with DivX's ability to penetrate
existing and new markets; risks regarding the effects of
competition; the risk of DivX's dependence on its licensees and
partners; risks related to the effect of intellectual property
rights claims; risks related to DivX's partners' ability to make
certain products available to consumers on specified timelines, or
at all; and other factors discussed in the "Risk Factors" section
of DivX's most recent report filed with the Securities and Exchange
Commission. All forward-looking statements are qualified in their
entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake
any obligation to update any forward-looking statements contained
in this release as a result of new information, future events or
otherwise.
SOURCE DivX, Inc.