Intuit TurboTax's 2024 "Make Your Moves Count" Campaign Highlights Its Tax Experts, AI Technology and Filing Solutions Ensuring the Best Tax Outcome for All Types of Filers
03 Gennaio 2024 - 2:00PM
Business Wire
Intuit TurboTax announces it will be a Super
Bowl LVIII advertiser for the 11th consecutive year
Today, Intuit Inc. (Nasdaq: INTU), the global financial
technology platform that makes Intuit TurboTax, Credit Karma,
QuickBooks, and Mailchimp, has launched its 2024 TurboTax brand
campaign, "Make Your Moves Count." Celebrating those who are
carving their own path, making bold moves and living in new and
modern ways, the campaign showcases how TurboTax supports customers
when it comes to the tax implications of those moves. No matter the
complexity of a filer's tax situation, TurboTax fuels people’s
momentum, making sure they always get their best tax outcome, from
accuracy to speed, to bilingual support, to their max refund -
guaranteed. The company also announced its return as a Super Bowl
LVIII advertiser for the 11th consecutive year. More details about
the TurboTax Super Bowl spot will be forthcoming.
"Intuit’s ‘Make Your Moves Count' campaign establishes our
commitment to the millions of filers who lead dynamic, innovative
lives, and can count on TurboTax to deliver an unmatched outcome,"
says Nick Soukas, Senior Vice President of Intuit's Consumer Group.
"Taxes are a reflection of our customers' diverse lifestyles, and
our tax experts and AI technology work together to identify even
the smallest credit or deduction at tax time. We guarantee 100
percent accuracy, maximum refunds, and minimal effort to our new
and existing valued customers."
TurboTax seamlessly supports all levels of tax complexities and
filing preference, by offering a range of options, including a
virtual tax expert or a local tax pro for in-person services.
GenAI-powered enhancements such as Intuit’s new financial
assistant, Intuit Assist, a Spanish language experience, and
contextual explanations build confidence in getting the biggest
guaranteed refund. Additionally, the company offers full service
and live assisted business tax filing offerings for those who have
a small business.
The integrated “Make Your Moves Count” campaign is anchored by
seven films, including two Spanish language spots. It spans
broadcast, digital, audio, and social, as well as digital
partnerships with Twitch, TikTok, BuzzFeed, and Roku.
Showcasing TurboTax's unwavering commitment to catering to
diverse individuals' unique tax needs and situations, the films
celebrate the various moves people make throughout the year. Each
story is told from the point-of-view of a TurboTax Expert who makes
their customers’ moves count by filing with 100% accuracy and their
best tax outcome, guaranteed:
- Boater Home: Two people outmaneuver the housing market by
buying a houseboat. Then their TurboTax Expert helps them navigate
filing as first-time homeowners with 100% accuracy.
- Tradición Familiar (Spanish Language): One woman breaks
generations of family tradition to start her own business, and her
TurboTax Expert takes on her taxes and delivers her maximum
refund.
- Streamer: When one person shifts careers from delivering
packages to streaming video games, their TurboTax Expert takes the
wheel at tax time to maximize their refund.
- Moon: This investor rode the stock market to the moon and back,
and her TurboTax Expert makes sure all of her gains and losses
count.
- Free Connoisseur: As a connoisseur of anything that’s free,
this TurboTax user discovers that he can file his taxes for free
and get his maximum refund with TurboTax.
- Boss Mom: While working a full-time job as a lawyer, and
juggling the responsibilities of a single-mom, a woman counts on
her TurboTax Expert to file for her with 100% accuracy.
- Boda Sorpresa (Surprise Wedding): After spontaneously getting
married during their community’s annual gathering, one couple
partners with a TurboTax Expert who files their joint taxes and
guarantees their maximum refund.
The brand campaign was created in partnership with R/GA, a
creative innovation company that is part of The Interpublic Group
of Companies (NYSE: IPG).
About Intuit TurboTax
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With 100
million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us at
Intuit.com and find us on social for the latest information about
Intuit and our products and services.
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version on businesswire.com: https://www.businesswire.com/news/home/20240103022092/en/
Lisa Greene-Lewis, Lisa_Greene-Lewis@intuit.com
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