BEIJING, May 28, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China,
announced that iQIYI Literature has signed exclusive agreements
with four of China's top online
novelists -- Tang Shao, Nan Pai San
Shu, Fresh Guoguo, and Shui Qian
Cheng -- to
become iQIYI Literature "Chief Structure Officers", leading a team
of star writers to guide the development of iQIYI Literature.
Tang Shao has been called "China's Number One Internet Novelist", having
set a Guinness World Record in 2012 for 86 months of uninterrupted
daily online publishing. For six years in a row from 2012 to 2018,
he topped the wealth list of online writers in China, becoming known as "China's most profitable internet
novelist". Tang Shao has also gained popularity overseas:
his novel "Dou Luo Continent" has been translated into English,
winning him a large number of foreign readers. In 2014 and 2015,
Tang Shao was named to Forbes' list of Chinese celebrities.
With this agreement, iQIYI Literature will gain exclusive rights
to Tang Shao's new work "Fantastic Ocean, Amazing
Land". Tang Shao will also work
with iQIYI to create more high quality content.
"As the online literature industry develops rapidly, iQIYI
Literature has taken advantage of our incentive mechanisms and the
massive user base to attract original content writers," said Geng
Danhao, senior vice president of iQIYI. "With a strategy of
original content plus licensed content, iQIYI Literature has opened up the
industry supply chain from the very beginning and helped to
revolutionize the entertainment industry."
Since 2016, iQIYI Literature has been devoted to incubating high
quality IP and supporting outstanding authors. It established the
"iQIYI Literature Prize" with the aim of encouraging excellent
writers, while investing in developing literature resources. At
present, iQIYI Literature has already introduced more than 60,000
registered writers who have produced over 1,000 high-quality
original works for the platform. iQIYI recently also announced the
results of the 2nd Annual iQIYI Literature Prize, which
awarded 16 works, twice the number of awarded works compared to the
previous year.
In January, 2018, iQIYI officially launched iQIYI Reading App, which covers
published literature, original books from which TV and films have
been produced, online novels, and more. In April, the iQIYI Reading App led the field
with 96.41% month-on-month growth of monthly active users and was
the top ranked app in Mobile
App Top 1000 Rankings issued by
Analysys, a third-party data analysis firm, in terms of monthly
active users, clearly showing the strength of its vast user
base.
As an important part of iQIYI's entertainment ecosystem, iQIYI
Literature has successfully enriched the company's original content
library with high-quality IP works, providing a strong driving
force for the development of more popular original content and
other related business sectors on iQIYI's platform.
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SOURCE iQIYI, Inc.