BEIJING, Oct. 25, 2018
/PRNewswire/ -- On October 25, Liu Wenfeng, Chief Technology
Officer at iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in
China, made a keynote speech about
the company's innovation in AI at the APOStech 2018 event in
Phuket, Thailand. Mr. Liu
described the revolutionary potential of AI in maximizing IP value
and improving user experience in the entertainment industry. iQIYI
uses AI in all areas of its business, including intelligent content
creation, production, automatic video tagging, distribution,
playback, monetization and customer service.
"AI allows us to predict the traffic of dramas and movies with
over 80% accuracy," said Mr. Liu. "This is of immeasurable help to
us in designing our premium original content, from casting roles to
scriptwriting, as well as in acquiring broadcast rights, content
promotion and advertising sales. iQIYI has compiled the world's
largest collection of celebrity data, which tracks metrics such as
actors' movements, emotions,
diction as well as physical attributes. In addition to enhanced
user experience, the use of this technology combined with smart
thematic tagging results in more effective monetization, as we
match the most appropriate adverts to the content on our
platform."
iQIYI's AI capabilities are employed throughout the content
production process, with AI-enabled automatic subtitle generation
and video search functionalities, drastically improving editing
speeds for iQIYI in-house produced variety shows such as
The Rap of China and Idol Hits. Casting for shows is made
more efficient due to the employment of intelligent matching
algorithms and the company's actor database, with AI further
helping to improve user experience through functions such as
8K VR streaming playback, adaptive
bitrate streaming playback, ZoomAI super resolution, as well as
'smart bullet' comments. "iQIYI will continue improving our
customer experience, with big data and machine learning serving to
categorize content as part of our new multi-faceted 'heat rating'
system," said Mr. Liu.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please visit
http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.