BEIJING, Dec. 2, 2018 /PRNewswire/ -- At the China
Internet Audiovisual Conference in Chengdu, iQIYI Inc. (NASDAQ: IQ) ("iQIYI"
or the "Company"), an innovative market-leading online
entertainment service in China, unveiled the world's first virtual AI/AR
sign language interpreter, allowing hearing impaired watchers to
enjoy iQIYI's content with a much greater level of ease.
The new technology uses onscreen 3D avatars which are able
to interpret speech within video
content into sign language understandable by hearing impaired
users. The look of the avatar interpreters is derived from iQIYI's
IP, and they can be customized to suit the needs of different
scenarios and content. Using deep learning, the avatars will be
trained and improved over time to deliver ever more accurate and
precise sign language interpretation.
According to China's National
Survey of Disability, hearing impairment is the most common
disability in China, experienced
by an estimated 1.67% of the population. iQIYI's sign language
interpreter offers a new paradigm to accommodate this disability by
using Automatic Speech Recognition Technology (ASR) and Natural
Language Processing (NLP), able to parse individual words while
employing AI to impose sign language grammar.
"iQIYI is proud to present our AI sign language interpreter,
which will revolutionize the entertainment experience for our
hearing-impaired users, leveraging the power of AI for the
disabled," said Xie Danming, Vice President at iQIYI. "iQIYI is
committed to bringing the very best in entertainment experience to
all our users, and we go the extra mile to make sure disabled users
receive the help they need to make this a possibility."
Aside from its originally produced programs, iQIYI has future
plans to integrate AI Sign Language Interpreters into news
broadcasts, weather forecasts, and more, constantly working to
better meet the needs of hearing-impaired users.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed diversified
monetization models, including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.