The recent theater adaptation of the hit drama receives
exceptional response during multi-city tour
BEIJING, Jan. 17,
2025 /PRNewswire/ -- On January 12, iQIYI,
China's leading online
entertainment platform, concluded the multi-city tour of its stage
adaptation "Mysterious Lotus Casebook" with a final
performance in Beijing. The
production marks another milestone in the company's innovative IP
development strategy, showcasing iQIYI's growing success in
transforming popular content into diverse entertainment formats
that engage broader audiences.
The stage adaptation draws from one of iQIYI's biggest hits of
2023, a martial arts mystery series that captivated viewers with
its fast-paced storyline and richly developed characters. The
series quickly dominated the ratings chart, surpassing a content
popularity index of 10,000 on the platform and earning a nomination
at the 29th Shanghai TV Festival's
Magnolia Awards.
Staying true to the series' beloved elements while crafting a
fresh theatrical experience, the production tells the gripping
story of a once-renowned swordsman whose quiet life is disrupted
when a determined young man and an old rival pull him back into the
martial arts world to unravel a series of puzzling mysteries. The
production enhances this narrative through innovative stage design
that blends traditional Chinese aesthetics with modern elements,
bringing the series' iconic scenes to life with unique cultural
motifs that resonate deeply with audiences.
The production has generated substantial social media buzz, with
trending searches on Weibo, China's leading social media platform, and
thousands of enthusiastic audience reviews, as it toured multiple
cities in China, including
Hangzhou, Xi'an, Chengdu, and Beijing. Following this strong reception,
iQIYI plans to expand the tour to additional cities in 2025. This
achievement adds to iQIYI's track record in stage adaptations,
which includes the theatrical version of "The Bad Kids," another
project launched after the drama series' phenomenal success.
IP-Driven Strategy Demonstrates Strong Commercial
Value
Beyond the stage, "Mysterious Lotus Casebook" has
demonstrated remarkable commercial potential across multiple
channels. Sales of its IP-based merchandise have reached
RMB80 million (US$11 million), featuring a product line of over
1,300 SKUs, such as collectible cards, badges, model toys, and
themed accessories that incorporate key elements from the
series.
The IP has further expanded its offline presence through tourism
partnerships, notably with Suyun Thirteen Gardens in Jiangsu Province and Hengdian World Studios in
Zhejiang province, where iconic
scenes have been recreated to provide immersive experiences for
visitors.
"In recent years, iQIYI has consistently strengthened its
premium content offerings by delivering hit dramas and animations,
while expanding these entertainment IPs across our increasingly
mature ecosystem," said Xiaohui WANG, iQIYI's Chief Content
Officer. "Through diverse offline experiences and consumer
touchpoints, we continue to maximize the long-term value of our IPs
and deepen audience engagement."
As one of the leading innovators in entertainment IP
monetization, iQIYI plans to further strengthen its portfolio in
2025 by launching new original IP while expanding established ones
such as "Mysterious Lotus Casebook" and "Strange Tales of Tang
Dynasty." The company will also celebrate key milestones
throughout the year with launches of innovative IP-based
merchandise and co-branded initiatives that meet evolving consumer
trends.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI