MIAMI,
April 18,
2024 /PRNewswire/ -- Innovative Eyewear, Inc.
("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the
developer of ChatGPT smart eyewear under the Lucyd®, Nautica®,
Eddie Bauer® and Reebok® brands, today announced the signing of
Micah Richards as an official brand
ambassador.
Micah Richards is
a former England International footballer, turned successful
broadcaster, currently working for Sky Sports, CBS Sports and BBC
Sport while he is also a co-host of "The Rest is Football" – a top
ten UK podcast.
Micah began his senior career with Manchester City, for whom he would go on to
make 245 appearances, during a period that included winning the
club's first ever Premier League title in 2012 following the FA Cup
a year prior. As well as representing England from 2006-2012, Micah also played for
the Great Britain team at the 2012
London Summer Olympics.
"Few 21st century soccer personalities
are as entertaining and popular as Micah," said Innovative Eyewear
CEO Harrison Gross. "His energetic
personality and love for sport complements the Lucyd brand. We are
thrilled to work with him to share our mission of safe and seamless
smart eyewear worldwide. We believe Micah will help us reach new
athletes and sports fans and increase our brand
awareness."
Mr. Richards added, "These days, when people are
spending more time than ever in front of their phones, TVs and
computers, active lifestyle products like Lucyd eyewear are
critically important. I am excited to partner with Innovative
Eyewear to advance a new generation of smart glasses that enhance
almost any physical activity with seamless open-ear audio and
ChatGPT, all while protecting and correcting your vision."
About Innovative Eyewear,
Inc.
Innovative Eyewear is a developer and retailer of
cutting-edge, ChatGPT enabled smart eyewear, under the
Lucyd®, Nautica®, Eddie Bauer® and Reebok®
brands. True to our mission to Upgrade Your
Eyewear®, our Bluetooth audio glasses allow users to
stay safely and ergonomically connected to their digital lives, and
are offered in hundreds of frame and lens combinations to meet the
needs of the optical market. To learn more and explore our
continuously evolving collection of smart eyewear, please visit
www.lucyd.co.
Forward Looking Statements
This press release contains certain
forward-looking statements, including those relating to new brand
promotion partnerships. Forward-looking statements are based on the
Company's current expectations and assumptions. The Private
Securities Litigation Reform Act of 1995 provides a safe-harbor for
forward-looking statements. These statements may be identified by
the use of forward-looking expressions, including, but not limited
to, "anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
statements regarding the Brand Ambassador partnership with
Emmanuel Ogbah. The Company
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events or
otherwise. Important factors that could cause actual results to
differ materially from those in the forward-looking statements are
set forth in the Company's filings with the Securities and Exchange
Commission, including its annual report on Form 10-K under the
caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.